Swisscom Launches its new Live Mobile TV Infrastructure for UEFA EURO 2008(TM) Using Mobixell Mobile Webcast(TM) Solution

Swisscom Launches its new Live Mobile TV Infrastructure for UEFA EURO 2008(TM) Using Mobixell Mobile Webcast(TM) Solution

CUPERTINO, California, June 4/PRNewswire/ -- Mobixell Networks, a leading provider of innovative mobile multimedia and
advertising solutions, has announced today that its latest platform offering
with leading Swiss mobile operator, Swisscom, has gone live. It will see
Swisscom deliver the highest quality live video and audio streaming possible
with low bandwidth conditions (GPRS) to its customers - in time for the
anticipated surge in demand around the UEFA EURO 2008(TM) and the Olympics.
Using Mobixell's Mobile Webcast(TM) solution, Swisscom can deliver real-time
Mobile TV and Video on Demand to ensure a sustained connection even when the
network reaches capacity or reception quality deteriorates.

Mobixell's Mobile Webcast solution performs real-time adaptation, so that
irrespective of the handset device being used or variable wireless network
conditions, the user experience is always optimised. In addition to providing
continuous streaming, despite network or reception limitations, it also has
the ability to reduce the stall duration when the user hands-off from a
high-bit rate connection (e.g. UMTS) to a low bit-rate (e.g. EDGE or GPRS)
connection. Mobile Webcast facilitates introducing new video services, from
Video on Demand and live channels through to Internet video, simply and at
optimal quality.

As well as enhancing the customer experience, Mobile Webcast also opens
up the opportunity for mobile advertising as ads and branding can be added to
the video streams. Recent research from Jupiter has estimated that mobile
internet advertising revenues in Europe will grow to EUR 1.3billion in 2012,
and mobile video is seen to be the second highest contributor to this.

Swisscom's spokesperson Christian Neuhaus said, "Major sporting events,
such as the UEFA EURO 2008(TM), typically require dealing with peaks of
cellular traffic as high volumes of people gather in one area, all using
their phones for a variety of different services. Swisscom recognises the
importance of providing its customers with the best service quality possible,
and by working with Mobixell, has ensured that this will remain the case
during June's European football tournament and the Olympics.

"In addition to the benefits continuous streaming offers Swisscom
customers, it also holds an excellent business case for Mobixell itself,"
Christian Neuhaus continued. "Statistically, when a user gets cut off while
using a mobile video service more than once or twice, they will not continue
to use it. Mobixell's continuous efforts will help provide our customers the
best Mobile TV experience possible."

Amir Aharoni, CEO of Mobixell stated, "We are delighted that an
innovative operator such as Swisscom, who is recognised as having extremely
high standards, particularly around the issue of quality, has selected
Mobixell to provide this continued streaming service to its customers. The
Mobixell scalable solution can easily support the required concurrent
sessions so we are confident that Swisscom's subscribers will be able to
enjoy the best experience of Mobile TV and Video on Demand at this year's
UEFA EURO 2008(TM)."

About Mobixell:

Mobixell Networks provides innovative multimedia and
advertising solutions to mobile operators and content providers. Mobixell's
solutions focus on enhancing the user experience to increase adoption,
encourage customer loyalty, and build on the operators' assets to introduce
new revenue streams. Mobixell provides tailored solutions for multimedia
processing and adaptation, and multi channel mobile advertising to over 250
mobile operators and content players worldwide, including top-tier carriers
in five continents. Founded in 2000, Mobixell is a US Based company with
additional offices in the UK, Germany, China, and Israel.

For more information, visit the company's website at
http://www.mobixell.com

About Swisscom

With a mobile market share of approx. 64%, Swisscom is the
number one company in the Swiss mobile communications sector. In the 2007
financial year, former Swisscom Mobile generated sales of CHF 5.16 billion
and now has more than 5.1 million mobile customers. The company operates a
nationwide GSM network (900/1800 MHz) which has been upgraded by the use of
EDGE to provide a 99.8% coverage of the Swiss population. In addition, the
Swisscom UMTS network already covers around 90% of the populated area of
Switzerland. The company also offers Internet access via wireless LAN at more
than 1000 hotspots. This unusual technology mix is the basis for a
comprehensive mobile broadband network and high-quality mobile communications
services. Swisscom has been offering UMTS-based services since November 2004,
including live TV and video telephony. It Mobile Unlimited PC card also
offers an automatic, seamless and fast way to make mobile connections to the
Internet. Incidentally, Swisscom's mobile subscribers are not only
contactable anywhere in Switzerland. They can also be contacted via some 400
mobile networks throughout the world.

Media Contacts:

Rebecca Marwood / Tim Focas,
eclat Marketing,
Email: mobixell@eclat.co.uk ,
Tel: +44(0)118-989-5600.

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Ofra Zvi,
Mobixell Networks,
Email: ofra.zvi@mobixell.com ,
Tel: +972-97760111.

Source: Mobixell Networks LTD.

Media Contacts: Rebecca Marwood / Tim Focas, eclat Marketing, Email: mobixell@eclat.co.uk , Tel: +44(0)118-989-5600. Ofra Zvi, Mobixell Networks, Email: ofra.zvi@mobixell.com , Tel: +972-97760111.

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