Shanghai Synergy Group Will Lead China into the New Media Era; Signs Label Deals at London Calling

Shanghai Synergy Group Will Lead China into the New Media Era; Signs Label Deals at London Calling

LONDON, June 10/PRNewswire/ --

50 Chinese delegates, lead by the China Department of Audio & Video and
Internet Publication, attend the 4th London Calling, June 19-20, 2008. Mr.
Bill Zang, the Vice President of Shanghai Synergy Culture & Entertainment
Group (SSCEG), the largest music and media group in China, will present
Synergy's plans for bringing China into the New Media Era. He will also sign
several label and consulting deals.

Synergy will officially form a new joint venture with the U.S.-based
media and entertainment company, a-Peer Management Group, LLC, in June 2008.
This joint venture will launch the Label Management System. This innovative
system utilizes leading-edge digital media and Internet information
technologies that will spearhead the Chinese music business into the New
Media Era.

Mr. Peter Jenner, President of Sincere Management, legendary UK manager,
widely known as the original and only Pink Floyd manager amongst many others
and a long-time Chinese music industry advisor, signs an international
consultancy with SSCEG. Mr. Jenner will advise on developing cultural
exchanges of international and Chinese music between China and the
traditional music industry countries. He will also advise on the development
of the music industry in China and in particular viable artist management and
training programs.

Unlimited Media GMBH, the prominent German classical music and technology
company, and Roasting House AB, Sweden's largest studio, production,
management & record company, will sign License In and License Out label deals
with SSCEG at London Calling. Unlimited Media will also sign a patented
"water-mark" technology deal with SSCEG at the same time.

At the Chinese press conference at London Calling, Bill Zang, will
introduce the Label Management System (LMS), a ground-breaking new e-business
and e-commerce system which provides transparent royalty accounting, advanced
market trend analysis and leading-edge knowledge management and business
intelligence applications along with interactive programs for creating,
editing and distributing content to industry clients. The LMS's unique mix of
business and technology applications provides international music industries
with a secure business environment for successfully entering and conducting
business in the complex Chinese music market.

Web address: http://labels.a-peer.com/ssceg

Source: CMPi

Ms. Jean Hsiao Wernheim, +46-70-5615257, jean@a-peer.com; For a free press pass, please contact Helen Beckett on +44-207-955-3987 hbeckett@cmpi.biz

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