Nickelodeon Launches Merchandising Program for Multi-Platform Hit Tween Property iCarly

Nickelodeon Launches Merchandising Program for Multi-Platform Hit Tween Property iCarly

Music, Apparel, Home Entertainment, Electronic and Stationery Products Available at Retail Beginning Summer 2008

NEW YORK, June 9 /PRNewswire/ -- Nickelodeon & Viacom Consumer Products (NVCP), the world's leading television-based licensing organization, will announce the first consumer products based on the live-action tween series iCarly at the Licensing 2008 International Show. Headlining the list of products for the hit television series will be a CD from Nickelodeon Music, as well as apparel and electronics, all hitting shelves in June. A multi-platform entertainment experience that combines the TV screen with a real-life companion website, http://www.icarly.com/, iCarly is the second highest-rated live-action series on all of cable among both kids 6-11 and 9-14, according to Nielsen Media Research.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080609/NYM131 )

"iCarly is truly innovative in how it incorporates user-generated content into every show," said Leigh Anne Brodsky, President, NVCP. "Our licensees understand how special this property is, so we've developed a merchandising program that delivers the same unique qualities that have made the show already such an enormous hit."

The iCarly merchandising program will kick off this June with the eagerly awaited album entitled "iPlaylist." The album will contain exclusive tracks from multi-platinum popular artists including: Natasha Bedingfield; Avril Lavigne; Good Charlotte; and Sean Kingston, and three tracks from iCarly star Miranda Cosgrove. The album will also include the series' theme song, "Leave It All to Me" (featuring Drake Bell), which recently charted on the Billboard(R) Hot 100. The CD will also be available in a deluxe fan pack edition, which features four original Miranda Cosgrove songs, exclusive cast dialog, and new songs from and inspired by the top-rated show.

In July, an iCarly line of products will be available exclusively in The Limited Too/Justice stores. The line will consist of apparel, stationery and electronics. Additionally, iCarly will be hitting the DVD shelves in September with the launch of iCarly Season 1, Volume 1. The DVD includes 13 episodes, the making of the "Leave It All to Me" music video, behind-the-scenes extras, and much more. iCarly will also make its way to electronics aisles across the country this fall when Imation releases an entire line of iCarly-themed products under the innovative Npower label, available exclusively at Toys "R" Us. Npower is an exciting consumer electronics product line reflecting kids' comfort and exposure to increasingly sophisticated technology that's fun, easy-to-use and interactive. The iCarly Npower products will include web cams, camcorders, mp3 players, digital cameras and more.

About iCarly

The show-within-a-show stars tween sensation Miranda Cosgrove as Carly Shay, a cool teen who clicks with kids everywhere via her own homegrown web show -- and it incorporates the original videos that kids upload on iCarly.com into the scripted comedy. Carly and her best pals Sam (Jennette McCurdy) and Freddie (Nathan Kress) are followed on-and-off webcam as they create their webcast and grapple with everyday tween problems and adventures. The webcasts feature everything from comedy sketches and talent contests, to interviews, recipes and problem-solving. Kid viewers who've connected with the TV characters interact with them at real-life companion website http://www.icarly.com/ and are encouraged by Carly and her sassy best bud Sam to post their own originally created content perchance to wind up on TV or on iCarly.com.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080609/NYM131
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN15
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: David Bittler, +1-212-846-4082, David.Bittler@mtvstaff.com, or
Nakiah Cherry Chinchilla, +1-212-846-6492, Nakiah.Cherry@mtvstaff.com, both of
Nickelodeon; or Adam Fenton, adam_fenton@bhimpact.com, or JP Shields,
jp_shields@bhimpact.com, both of Bender/Helper Impact, +1-212-689-6360, for
Nickelodeon

Web site:

http://www.nick.com/
http://www.icarly.com/

NOTE TO EDITORS: Nickelodeon & Viacom Consumer Products Licensing Show booth #1117 and 1317, Javits Center.

-------
Profile: intent