Buzztime Partners with VH1 to Launch 'I Love The New Millennium' Trivia Game in Bars and Restaurants Across the U.S.
Buzztime Partners with VH1 to Launch 'I Love The New Millennium' Trivia Game in Bars and Restaurants Across the U.S.
Partnership offers pop culture trivia along with new opportunities for advertisers
CARLSBAD, Calif., June 17 /PRNewswire-FirstCall/ -- NTN Buzztime, Inc. (AMEX:NTN) today announced that it has partnered with VH1 to support the launch of a new VH1 series, "I Love The New Millennium." Patrons of subscribing bars and restaurants can test their knowledge of pop culture topics from the past eight years (2000-2007) by playing the "I Love The New Millennium" out-of-home branded trivia game on the Buzztime(R) Network. "I Love The New Millennium" debuted June 6, 2008 on the Buzztime Network and the TV show is slated to premiere June 23, 2008 on VH1.
(Logo:
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In what will be the third partnership between Buzztime and VH1, the "I Love The New Millennium" branded trivia game will explore pop culture topics highlighted in the show -- the good, the bad and the just plain silly -- from the last eight years. Buzztime players compete in a custom 30-minute Advergame in which questions are tailored around pop culture topics. Also included are run-of-schedule promotional spots on the Buzztime Network, inclusion on the Buzztime website and a VH1 customized poll of Buzztime players network-wide.
"Our relationship with VH1 is a valued and ongoing relationship," said Executive Vice President of Content and Marketing, Buzztime, Jake Tauber. "This customized game is unique to Buzztime's interactive platform and provides maximum exposure to VH1's target demographic in bars and restaurants across the country."
Interest in the trivia game is evident after the release of an e-newsletter announcing the game to Buzztime's player network. After sending the newsletter, Buzztime measured a 39 percent increase in website traffic.
Players of the Buzztime "I Love The New Millennium" trivia game will reminisce on years not long past while testing their knowledge on a range of pop-culture topics including Reality TV, MySpace, Napoleon Dynamite and pre-rehab Britney Spears.
As a leading developer and distributor of Play Along TV(R) entertainment and technology, the Buzztime Network consists of nearly 3,800 bars and restaurants across North America and the UK. The network features casual interactive games played on televisions within each location.
Previously, Buzztime partnered with VH1 on a similar campaign supporting the "World Series of Pop Culture" VH1 series.
About NTN Buzztime, Inc.
NTN Buzztime, Inc., a leader in multi-point social interactive entertainment for more than 20 years, is based in Carlsbad, CA. Buzztime is distributed in-home and out-of-home across broadband platforms including online, cable TV, satellite TV, and in approximately 3,800 restaurants, sports bars and pubs throughout North America and the United Kingdom. Buzztime entertainment is also available on electronic games and in books. For more information, please visit http://www.buzztime.com/.
Buzztime is a proud member of OVAB |Out-of-home Video Advertising Bureau.
Buzztime and Play Along TV are registered trademarks of Buzztime Entertainment, Inc.
This release contains forward-looking statements which reflect management's current views of future events and operations including but not limited to projected future success of its proprietary games and other business trends. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include risks associated with the Company's business partnerships and changing economic conditions, risks of failure of product demand or market acceptance of both existing and new products and services and the impact of competitive products and pricing. Please see NTN Buzztime, Inc.'s recent Form 10-KSB and other filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof, and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
BUZZTIME CONTACT:
Jake Tauber
Executive Vice President,
Content & Marketing
NTN Buzztime, Inc.
760-930-5048
MEDIA CONTACT:
Sarah Znerold
SZPR, Inc.
760-943-2333
sarah@szpr.com
CCG CONTACT:
Sean Collins
Senior Partner
CCG Investor Relations
(310) 477-9800, ext. 202
First Call Analyst:
FCMN Contact: summer.henderson@buzztime.com
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AP Archive:
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PRN Photo Desk, photodesk@prnewswire.com
Source: NTN Buzztime, Inc.
CONTACT: Jake Tauber, Executive Vice President, Content & Marketing of
NTN Buzztime, Inc., +1-760-930-5048; or media, Sarah Znerold of SZPR, Inc.,
+1-760-943-2333, sarah@szpr.com; or Sean Collins, Senior Partner of CCG
Investor Relations, +1-310-477-9800, ext. 202, both for NTN Buzztime, Inc.
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