BBDO Takes Cannes by Storm

BBDO Takes Cannes by Storm

- BBDO New York Named 'Agency of the Year'

- BBDO Worldwide Named 'Network of the Year' 2nd Year in a Row

- HBO 'Voyeur' Most Awarded Campaign

NEW YORK, June 23 /PRNewswire/ -- At the 55th International Advertising Festival in Cannes, voyeurism was rewarded. A multiplatform experience entitled HBO "Voyeur" was the most awarded single campaign at Cannes, winning a total of ten Lions across six different media categories including two Grands Prix in Promotion and Outdoor and five Golds in Cyber, Design, Film and Promotion. HBO "Voyeur" took the act of watching and made it an essential player in the story, suggesting that sometimes the best stories are the ones we weren't meant to see. The program cut across 11 different media platforms, from a building-size peep show to on-demand, print, cinema, viral video, interactive, mobile, guerilla and more. And judges were impressed, with one even suggesting it represented "a total paradigm shift."

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080623/NYM149)

The success of HBO "Voyeur" helped fuel the success of BBDO New York, the agency that created the branding campaign. BBDO New York was named Agency of the Year at Cannes on the strength of this and other client efforts. In all, BBDO New York won 17 Lions for its work on HBO, AT&T, BBC World, FedEx and Monster.com, with Gold-winning efforts in Film for AT&T and HBO, and Outdoor for BBC World -- the second year in a row that BBC won Gold in this category.

BBDO Worldwide, meanwhile, powered its way to Network of the Year as the most awarded agency network in the world for the second year in a row. Nineteen different agencies from around the globe combined to win an unprecedented 60 Lions spanning all forms of communication from Cyber to Design, Direct, Film, Media, Outdoor, Press, Promotion and Radio.

BBDO New York led all BBDO agencies with 17 Lions, followed by Almap BBDO in Brazil, which won 12 awards (among them, Gold for its Press campaign for Cia Das Letras) and was also named runner-up Agency of the Year at Cannes. BBDO Dusseldorf, Clemenger BBDO (Melbourne and Wellington), and Colenso BBDO, New Zealand were next with four Lions each, including Gold for an Outdoor campaign created by BBDO Dusseldorf for P&G's Braun and Gold in Press for Clemenger BBDO, Wellington for New Zealand Land Transport.

BBDO Bangkok and AMV BBDO in London each won three Lions, with BBDO Bangkok receiving Gold for its Press campaign for Tesco stores. Two Lions each were won by Energy BBDO in Chicago and Proximity BBDO, Brussels.

BBDO Cape Town, BBDO Proximity, BBDO Malaysia, and Pages BBDO in the Dominican Republic also earned Gold. BBDO Argentina, BBDO Mexico, BBDO Toronto, Contrapunto in Spain, KNSK in Hamburg and .start in Germany round out the rest of BBDO's Cannes winning agencies.

For a complete listing of all award-winning work, click on the link below: http://www.bbdo.com/press/cannes2008

BBDO Worldwide is part of Omnicom Group, Inc. (NYSE:OMC) (www.omnicomgroup.com). Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communication services to over 5,000 clients in more than 100 countries.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080623/NYM149
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: BBDO Worldwide

CONTACT: Jocelyn S. Weiss of BBDO New York, +1-212-459-5393,
Jocelyn.weiss@bbdo.com

Web site:

http://www.bbdo.com/
http://www.omnicomgroup.com/

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