Automobili Lamborghini S.p.A Signs Exclusive Agreement With Sirius Satellite Radio

Automobili Lamborghini S.p.A Signs Exclusive Agreement With Sirius Satellite Radio

- 2009 Model Year Launch

- Standard on all Murcielago Models

- Lifetime Subscription included in every vehicle

NEW YORK and SANTA AGATA, Italy, June 19 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) and Automobili Lamborghini S.p.A. today announced that Automobili Lamborghini will offer SIRIUS as its exclusive satellite radio provider in Lamborghini vehicles. The first Lamborghini to include SIRIUS as standard factory installed equipment will be the Murcielago beginning with the 2009 model year in the U.S.

(Logo:

http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )

"We are very pleased to have Automobili Lamborghini as a partner." said Mel Karmazin, CEO SIRIUS. "We look forward to working closely with Automobili Lamborghini to offer its customers the best in audio entertainment available for its prestigious vehicles."

"SIRIUS was the natural choice for Automobili Lamborghini's exclusive supercars," stated Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. "Satellite radio gives our customers easy access to endless music options, therefore enhancing their ability to enjoy their vehicle on the road or track."

SIRIUS will be standard equipment in each Murcielago and will include a lifetime subscription to SIRIUS Satellite Radio with every vehicle purchase.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL and NASCAR, and broadcasts live play-by-play games of the NFL as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS Internet Radio (SIR) is an Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 80 channels of talk, entertainment, sports, and 100% commercial free music.

SIRIUS Backseat TV (TM) is the first ever live in-vehicle rear seat entertainment featuring three channels of children's programming, including Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee of $6.99 plus applicable audio subscription fee.

SIRIUS products for the car, truck, home, RV and boat are available at shop.sirius.com and in more than 20,000 retail locations, including Best Buy, Circuit City, Crutchfield, Target, Wal-Mart, Sam's Club and RadioShack.

As of December 31, 2007, SIRIUS radios were available as a factory and dealer-installed option in 116 vehicle models and as a dealer only-installed option in 37 vehicle models.

SIRIUS has agreements with Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maybach, Mazda, Mercedes-Benz, Mercury, MINI, Mitsubishi, Rolls-Royce, Volvo, and Volkswagen to offer SIRIUS radios as factory or dealer-installed equipment in their vehicles. SIRIUS has relationships with Toyota and Scion to offer SIRIUS radios as dealer-installed equipment, and a relationship with Subaru to offer SIRIUS radios as factory or dealer-installed equipment. SIRIUS radios are also offered to renters of Hertz vehicles at airport locations nationwide.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2007 filed with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.

About Lamborghini

Founded in 1963, Automobili Lamborghini S.p.A is headquartered in Sant' Agata Bolognese, in Northeastern Italy and manufactures some of the world's most sought after super sports cars. With 34 dealerships in North America and 114 worldwide, Automobili Lamborghini has created a succession of dynamic and elegant super sports cars including the Miura, Islero, Urraco, 350GT, Espada, Countach, Diablo, Murcielago LP640, Murcielago LP640 Roadster, Gallardo Coupe, Gallardo Spyder, Gallardo SE, Gallardo Superleggera, Reventon and the recently launched 2009 Gallardo LP560-4. For more information on Automobili Lamborghini, please visit the website at www.lamborghini.com.

O-SIRI

MEDIA CONTACT:
Sal Resendez
SIRIUS
646 313 2405
sresendez@siriusradio.com

First Call Analyst:
FCMN Contact: sresendez@siriusradio.com
Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125

Source: SIRIUS Satellite Radio

CONTACT: Sal Resendez, SIRIUS, +1-646-313-2405,
sresendez@siriusradio.com

Web site:

http://www.sirius.com/
http://www.lamborghini.com/

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