Theatrical Standee for You Don't Mess with the Zohan to Feature Exclusive Free Voicetones for Moviegoers' Cell Phones With Bluetooth(R) Technology

Theatrical Standee for You Don't Mess with the Zohan to Feature Exclusive Free Voicetones for Moviegoers' Cell Phones With Bluetooth(R) Technology

CULVER CITY, Calif., May 5 /PRNewswire/ -- As The Zohan (a/k/a Adam Sandler) gives up counter-terrorism to pursue his goal of making the world "silky smooth," he will have a legion of supporters rallying around his efforts by using their mobile phones. Moviegoers interacting with the new specially marked You Don't Mess with the Zohan theatrical standee, exclusively placed in 25 Regal Entertainment Group theatre lobbies nationwide beginning May 2, will be able to receive six free exclusive and unique voicetones on their devices equipped with Bluetooth(R) wireless technology. Bluetooth wireless technology enables consumers to form one-to-one connections with their mobile devices without requiring internet connectivity. You Don't Mess with the Zohan will be released in theaters nationwide on June 6, 2008.

The specially marked standee features a beauty salon chair and imagery of Adam Sandler as The Zohan, an Israeli commando who fakes his own death in order to pursue his dream of becoming a hairstylist in New York, and comes equipped with bluecasting media servers to distribute the voicetones. When moviegoers sit in the stylist's chair, they will hear a sequence of exclusive unique voicetones recorded by Adam Sandler as The Zohan. Consumers can receive all six lines, which pay tribute to The Zohan's basic necessities of life, Disco, silky smooth hair and hummus, and use them as voicetones on their mobile devices by following a few simple instructions on the standee. The voicetones will be distributed to consumers from media servers provided by Blue Media, Inc. (http://www.bluemedia-inc.com/).

Commenting on the announcement, Dwight Caines, executive vice president, worldwide digital marketing strategy, said, "The standee provides a unique way for consumers to experience the distinctive larger-than-life character of The Zohan. Fans can use their mobile phones to take fun pictures of themselves posing with Adam Sandler as The Zohan, and then walk away with voicetones that are soon to be classic one-liners."

You Don't Mess with the Zohan is directed by Dennis Dugan, written by Adam Sandler & Robert Smigel & Judd Apatow, and produced by Adam Sandler and Jack Giarraputo. The film's website is http://www.youdontmesswiththezohan.com/.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

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Source: Columbia Pictures

CONTACT: Steve Elzer, Senior Vice President, Media Relations of Columbia
TriStar Motion Picture Group, +1-310-244-7142, steve_elzer@spe.sony.com

Web site:

http://www.sonypictures.com/
http://www.bluemedia-inc.com/
http://www.youdontmesswiththezohan.com/

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