National Firm Partners with the Tribune Company to Host National Music Video Contest for Election '08

National Firm Partners with the Tribune Company to Host National Music Video Contest for Election '08

- Winning Republican and Democratic Video Each Receive $5K -

FLEMINGTON, N.J., May 21 /PRNewswire-USNewswire/ -- HCD Research announced today that it will partner with the Tribune Company to host a national music video contest on its mediacurves.com web site and on the Tribune Company's The Swamp web site, a politics and government news site/blog and one of the Tribune Company's top web sites.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

Americans will be invited to submit music videos in support of the two presidential candidates or parties.

The contest, Ballads for Ballots '08, will work like this:

-- Mediacurves will invite the public to submit 25-60 second original
music videos or song parodies to mediacurves.com. The music videos
will support the Democratic or Republican parties or their
presidential candidates. The videos can be inspirational, fun and
humorous.

-- Viewers will evaluate the music video performances on mediacurves.com,
the Tribune Company's The Swamp web site, and other national media
outlets. The scores will be based on two parameters:

-- Creativity
-- Content

-- The 100 top scoring videos (50 Democrat and 50 Republican) will be
studied by mediacurves panelists (a large national panel of opt in
consumers) to select two winners -- one for each party. Each winner
will receive a $5,000 cash award.

The evaluations of entries will be used to select the winners and the results of the evaluations will be posted on mediacurves.com and other national media outlets.

Submissions of songs will begin June 15, 2008. To register to receive submission information, go to: http://www.mediacurves.com/

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393

Photo:

http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
Source: HCD Research

CONTACT: For Glenn Kessler, president and CEO: Vince McGourty of HCD
Research, +1-908-483-9121, vince.mcgourty@hcdi.net

Web site:

http://www.hcdi.net/
http://www.mediacurves.com/

NOTE TO EDITORS: For more information on the contest, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at 908 483-9121 or vince.mcgourty@hcdi.net

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