M-A-C in Indian Cinema: M-A-C Cosmetics is the Official Makeup Sponsor Of the 9TH Annual IIFA Weekend In Bangkok, Thailand

M-A-C in Indian Cinema: M-A-C Cosmetics is the Official Makeup Sponsor Of the 9TH Annual IIFA Weekend In Bangkok, Thailand

BANGKOK, Thailand, May 7/PRNewswire/ -- M-A-C Cosmetics, the leading brand of professional choice, is the
Official Makeup Sponsor of the 9th annual International Indian Film Academy
(IIFA) Weekend taking place in Bangkok 6, 7 and 8th June 2008.

This is the 9TH consecutive year that M-A-C has supported the
International India Film Academy Awards weekend. IIFA now joins a prestigious
list of leading award shows and film festivals supported by M.A.C including:
The World Music Awards, Toronto; International Film Festival, Dubai;
International Film Festival, MTV Europe Awards; The Academy Awards; Sundance
Film Festival; The Pusan Film Festival, Korea; The Golden Horse Awards,
Taiwan and many others.

As the Official Makeup Sponsor of IIFA, M-A-C will provide over 20
artists to create exclusive backstage make up for over 35 performers and 40
presenters at the IIFA Award ceremony to be held at Siam Niramit on June 8TH.
M.A.C Artists will also be on-hand for touch-ups to the presenters and award
winners throughout the ceremony and will also offer private makeup
appointments to key celebrities in an exclusive M-A-C VIP Lounge.

The global team of professional make up artists descending on Bangkok for
the IIFA weekend activities will be led by Dubai-based M-A-C Senior Artist,
Vimi Joshi, who has a long list of Award show credentials. She has also
worked with many Indian celebrities including Bipasha Basu, Vidya Balan, and
Sonam Kapoor. Vimi travels around the world with the M-A-C PRO team bringing
her artistic skills and global experiences back to the Middle East and India
to lead the local makeup artist teams.

"It's such a great honor to be working with IIFA. It's a wonderful
artistic collaboration of music, dance, theatre and make up, to celebrate the
magic of the Indian Film Industry and to work along side a global team of
M-A-C Artists that will support this prestigious event." - M-A-C Senior
Artist, Middle East and India, Vimi Joshi.

In addition to supporting the IIFA Awards ceremony, M-A-C will be
backstage at the IIFA charity event Fashion Show on JUNE 7TH. Among the
designers showcasing on the runway are: Alta Moda, Vikram Phadnis, Sabyasachi
Mukherjee, and Rohit Bal.

The weekend of film, celebrity and Awards would not be complete without
the M-A-C Make Up Suite at the Dusit Thani Hotel, the official Hotel for the
IIFA. M.A.C will provide a team of professional make up artists for on-call
appointments to guests attending the IIFA red carpet events and activities
from June 6 - 8th. IIFA guests can book a makeup application appointment in
the M-A-C Suite by calling the M.A.C Hotline number.

"M-A-C is committed to supporting the professional make up artist
industry around the world. The growth of the Indian Film industry is a
testament to the creative talent that is emerging from this region to
influence the world. M-A-C Thailand is very proud to be hosting the IIFA's in
Bangkok in 2008" - Telan Narirat, General Brand Manager, M.A.C Cosmetics
Thailand.

M-A-C (Make-up Art Cosmetics)

M-A-C, the leading brand of professional cosmetics, was created in
Toronto, Canada in 1985 and is now part of The Estee Lauder Companies. The
company's popularity has grown through a tradition of word-of-mouth
endorsement from makeup artists, models, photographers and journalists around
the world. M-A-C products are sold in more than 50 countries worldwide. For a
M-A-C location or information on our products and services, visit
http://www.maccosmetics.co.uk

Source: MAC Cosmetics

CONTACT: Stefanie Stangl, MAC Communications: +44(0)870-034-6514 or sstangl@mac-cosmetics.co.uk

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