Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Movie Network Espanol on Demand to Launch in Cox Communications Markets

Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Movie Network Espanol on Demand to Launch in Cox Communications Markets

Lifetime Television HD to Debut in June

NEW YORK, May 14 /PRNewswire/ -- Lifetime Networks announced today a wide-ranging agreement for Cox Communications to launch all of the company's new multi-platform channels, including Lifetime Television HD, Lifetime Movie Network HD, Lifetime On Demand and Lifetime Movie Network Espanol On Demand. Cox will begin rolling out Lifetime HD to its customers in June.

Lifetime HD features programming from the most-watched women's network including the smash hit drama "Army Wives" (returning June 8), Lifetime's most successful series ever, and popular Lifetime Original Movies like "The Tenth Circle" (June 28), featuring Kelly Preston and Ron Eldard in an adaptation of Jodi Picoult's powerful best-seller.

Far and away the #2 rated women's channel, Lifetime Movie Network offers entertaining films 24/7, such as the upcoming true life story, "Little Girl Lost: The Delimar Vera Story" (August 17), starring Judy Reyes, Ana Ortiz and A Martinez. The channel, which has delivered eight consecutive quarters of ratings growth, celebrates its 10th anniversary in June.

In making this announcement, Lori Conkling, Executive Vice President, Distribution, Lifetime Networks, said, "This deal with Cox underscores the importance of offering women the products and services they want. Our recent research* shows that many women want to add our popular channels to their high-definition package, with 85 percent of women 18-54 saying they are interested in watching movies in high-definition. We look forward to working with Cox as they make our new services available throughout the year to their customers."

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

*2007 online survey among nationally representative sample of W18-54 who

are digital cable influencers

Source: Lifetime Networks

CONTACT: Gary Morgenstein of LIFETIME, +1-212-424-7162,
morgenstein@lifetimetv.com

Web site:

http://www.lifetimetv.com/

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