InYourKitchen.com - an All-Video Cooking-and-Entertaining Website for the Anti-Apron Generation - Launches in High Definition with Recipes from America's Top Chefs

InYourKitchen.com - an All-Video Cooking-and-Entertaining Website for the Anti-Apron Generation - Launches in High Definition with Recipes from America's Top Chefs

Parade Magazine and Dean & DeLuca Among Site's First Partners

SAN DIEGO, May 14 /PRNewswire/ -- InYourKitchen.com, the first of its kind all-video cooking-and-lifestyle website, taps the country's top chefs and food and wine authorities for their signature recipes, cooking tips and techniques, offering home cooks easy to follow, high definition video recipes. Hosted by rising, young chef Diane Stopford, the site takes the cookbook to the next level, providing specially shot, high definition videos to today's anti-apron generation -- those cooks who want to forgo the fussiness and formality of traditional cooking.

Most of the videos are under six minutes and follow recipes step-by-step in clear, up-close shots. They can be paused and restarted at any point for clarity, a feature enhanced by the fact that the videos are shot specially for the site, not re-purposed from a previous television segment or other outlet. Each video is accompanied by an ingredient list that can be conveniently sent to a cell or PDA, providing shoppers an easy way to manage their grocery lists. The site also acts as an online community, providing a place for likeminded cooks to connect and upload their own fun videos, proving that sharing a delicious meal is sometimes just as important as cooking it.

Chefs from acclaimed restaurants such as Go Fish, Tra Vigne and the Carneros Inn in Napa Valley, Grace and Border Grill in Los Angeles, and JRDN in San Diego share their recipes, along with indispensable tips on sourcing the best ingredients. Restaurants in other notorious "great food cities" around the country will be featured soon, with New York slated as the next destination.

Through a partnership with Parade, the most widely read magazine in America, InYourKitchen.com also puts the spotlight on America's favorite foods in connection with Parade's continuing series "What America Eats". "Creating videos with InYourKitchen.com allows us to add another dimension to Parade's 'What America Eats' editorial, entertaining our users while reaching a niche audience of engaged food lovers," says Allison Werder, Senior V.P. of Business Development for Parade.

Additionally, through a partnership with luxury food purveyor Dean & DeLuca, InYourKitchen.com videos are peppered with live links to the Dean & DeLuca site, so home cooks can quickly and easily seek out the same gourmet ingredients the chefs are using. "The first thing we noticed about InYourKitchen.com was the high quality of the videos. This partnership gives us the opportunity to impart new and exciting knowledge to our customers in a way you just can't do with flat text," says Deb Stockman, vice president of marketing for Dean & DeLuca.

A kitchen glossary and measurement conversions are available on the site, along with weekly columns on hot topics written by food artisans and experts. To ensure the highest quality cooking and dining experience, chefs are available to answer questions through an online blog and forum now, and will ultimately be available live in video chats. Wine and serving suggestions are also part of the free membership, along with tips, tricks, and advice for entertaining, from beach barbecues to baby showers.

A native of Ireland, site host chef Diane Stopford, 28, already brings ten years of experience to the table. Her dedication to the culinary arts is reflected in her many notable achievements, including apprenticeships and "stages" at Dublin's five star Merrion Hotel and at L'Ecrivain, one of just seven Michelin starred restaurants in Ireland. A graduate of one of the first bachelors degree programs in culinary arts worldwide at the Faculty of Tourism and Food at Dublin Institute of Technology, Diane was executive chef at Cendio Restaurant in La Jolla, where her fresh and creative approach to food won the hearts (and palates) of locals and critics.

Launched by San Diego-based Promark Productions, a company that produces high definition programming for CBS Sports and ESPN and now brings its expertise to InYourKitchen.com, the site has a library of recipes and a new video is uploaded each day. Visit http://www.inyourkitchen.com/.

Contact: Lisa Morbete, Managing Director, LA
(323) 932-6262
Or
Marin Levi, Account Coordinator
(323) 932-6262

First Call Analyst:
FCMN Contact:

Source: InYourKitchen.com

CONTACT: Lisa Morbete, Managing Director, LA, or Marin Levi, Account
Coordinator, +1-323-932-6262, both for InYourKitchen.com

Web site:

http://www.inyourkitchen.com/

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