ENGOBI(TM), First Caffeine-Infused Chip, Seeks Guitar-Loving Gamers

ENGOBI(TM), First Caffeine-Infused Chip, Seeks Guitar-Loving Gamers

Snack's 'Don't Be a Piano Hero' Contest Invites Caffeine Lovers to Strap on 'Ax'

Best Videos Uploaded to ENGOBI.com to Win Customized Fender(R), Other Cool Prizes

NEW YORK, May 15 /PRNewswire/ -- ENGOBI(TM), the love child of caffeine and snack chips, today invited Guitar Hero(TM) aficionados to fuel up, then create and upload to ENGOBI.com energy-packed videos of themselves and their friends rocking out. ENGOBI, which has been taking convenience stores by storm since it rocketed onto shelves last month, announced its "Don't Be a Piano Hero" showdown to give caffeine-craving rockers the chance to win an Xbox 360(TM)-enabled, customized Fender(R) Stratocaster, ENGOBI gear and other prizes.

ENGOBI, which comes in two perky, high-impact flavors -- Lemon Lift and Cinnamon Surge -- is launching the contest (for details, visit http://www.engobi.com/engobi-tour/contest/) as the ENGOBI(TM) Girls hit the road. The ENGOBI van will be visiting nine East Coast and Southern cities over the next month, bringing samples of the caffeine-infused munchies, handing out cool ENGOBI gear, and giving gamers the chance to play Guitar Hero with friends vanside.

As the ENGOBI girls make their way down the Coast (see their complete itinerary at http://www.engobi.com/engobi-tour/events/), they'll be blogging daily about the cities they visit and the people they meet. "If this contest, the ENGOBI girls, or our high-octane ENGOBI snack chips don't perk you up, I'm not sure you have a pulse," Singleton declared. "With ENGOBI on the scene, couch potatoes just earned a place on the endangered species list."

According to the Singleton, a 1.5-ounce, single-serving bag of ENGOBI contains approximately 140 milligrams of caffeine -- about 60 milligrams more than a can of most popular energy drinks. The latest entry in the functional foods category, ENGOBI will be distributed nationwide through convenience stores and select grocery stores. High-energy ENGOBI is sold in 1.5-ounce, single-serving bags, with a manufacturer's suggested price of $1.29 per bag.

About Rudolph Foods

Rudolph Foods Company, Inc. is one of the world's largest suppliers of branded and private-label snack products, with plants in Ohio, Georgia, Texas and California. Rudolph is solely dedicated to providing its customers with the best quality products and the highest levels of customer service at the best price. For more information or to order ENGOBI, please call 1-800-241-7675, or visit http://www.engobi.com/.

PRESS CONTACT:

For more information, or to schedule an interview with a member of the ENGOBI team, please call or email Melody Townsel at Fusion PR at 214-244-1072, or melody@fusionista.com.

Photos, Graphics, Electronic Press Kit Available @ http://www.engobi.com/.

First Call Analyst:
FCMN Contact:

Source: Rudolph Foods Company, Inc.

CONTACT: For more information, or to schedule an interview with a member
of the ENGOBI team, please call or email Melody Townsel of Fusion PR,
+1-214-244-1072, melody@fusionista.com, for Rudolph Foods Company, Inc.

Web site:

http://www.engobi.com/
http://www.engobi.com/engobi-tour/contest
http://www.engobi.com/engobi-tour/events

-------
Profile: intent