LG Electronics Partners With Cable Industry on New Orleans School Technology Upgrade

LG Electronics Partners With Cable Industry on New Orleans School Technology Upgrade

NEW ORLEANS, May 15 /PRNewswire/ -- As the cable industry gathers here next week for its annual convention, The Cable Show '08, LG Electronics is bringing the latest technology to a local school in partnership with the National Cable & Telecommunications Association (NCTA), Cable in the Classroom, Discovery Education, Cox New Orleans, Motorola, CommScope and Juniper Networks.

Significantly enhancing the learning environment at Benjamin Banneker Elementary School, 32 LG flat-panel high-definition televisions (HDTVs) have been installed in classrooms and conference areas. The school, at 421 Burdette St., is named for America's first African-American scientist, inventor and astronomer Benjamin Banneker (1731-1806).

According to Principal Cheryllyn M. Branche, the new LG high-definition screens along with Banneker Elementary's entire technology upgrade will bring a new level of teaching resources to the school's 30-member faculty and 386 students. "The use of new technology will make learning fun, while allowing us to bring the world into view in ways we have not been able to before. In terms of teaching and learning, the sky's the limit now."

The installation is a key element of the cable industry's "CableCares" initiative, a community service project to assist ongoing recovery efforts in New Orleans, including rebuilding school playgrounds and libraries, providing educational enhancements for city schools, and additional fundraising to support rebuilding efforts throughout the city.

"As a long-time ally of the cable industry and leading supplier of flat-screen TVs to schools across the country, we are proud to play a role in CableCares," said LG Electronics USA President Teddy Hwang, who congratulated the NCTA on its important community work.

In cooperation with local dealer Audio Professional Services of Metairie and regional distributor C&L Supply, LG Electronics is providing 42-inch LCD HDTVs, bringing high-definition programming into every Banneker classroom.

"Students and teachers alike at Banneker Elementary will benefit from the generosity of LG Electronics and the other CableCares partners who contributed to this project," according to Mark Bell, Vice President, Industry Affairs at NCTA. Bell noted that the project's partners are providing Banneker with the wiring, equipment, and ongoing resources necessary to bring the school a full complement of advanced cable services.

The NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access after investing more than $130 billion over ten years to build a two-way interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of consumers.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics and IT products, mobile phones and digital appliances under LG's "Life's Good" marketing theme. For more information, please visit http://www.lgusa.com/ and http://www.lgcommercial.com/.

First Call Analyst:
FCMN Contact:

Source: LG Electronics

CONTACT: John Taylor of LG Electronics USA, +1-847-941-8181; or Rob
Stoddard or Brian Dietz, both of NCTA, +1-202-222-2350

Web site:

http://www.lgusa.com/
http://www.lgcommercial.com/

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