BushLeague.TV - Well-Informed, but Ill-Behaved

BushLeague.TV - Well-Informed, but Ill-Behaved

DECA Introduces New Site Geared to the Average Dude; His Hobbies, Interests and Random Weird Thoughts/Adventures

SANTA MONICA, Calif., May 14 /PRNewswire/ -- Today, DECA announced the launch of BushLeague.TV (http://www.bushleague.tv/) a new unconventional web site featuring daily premium original video and blog posts, dedicated to all things for the average 'dude.' The new site will offer irreverent commentary, topical daily information on current trends/news and daily tidbits of fun directed at 18-34 year-old men, written in their language and addressing matters only they can truly understand and appreciate.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20080514/AQW059)

The site will launch with regular segments, such as '24 Hour Video Game Review,' a video game review featuring BushLeague correspondents playing a new game for 24 consecutive hours; 'BushLeague 101,' a hilarious 'how to' segment geared at specific daily activities, such as planning a poker night and breaking into porn, 'Gadget Slob,' breaking down all the coolest gadgets guys should have and 'Can I Still Eat It,' a nutrition segment that explores items in a guy's fridge.

"BushLeague.TV will trail blaze what digital entertainment means to young men by combining daily useful information with a comedic sensibility that only the true 'Dude' can understand and appreciate," said Matt Kirsch, host, writer and producer, BushLeague.TV. "Combining DECA's resources with the production teams' experience in television and new media, with a splash of in your face guest commentary, makes for unparalleled product that delivers all the best elements of traditional TV and magazine entertainment in an awesome online package."

The site is hosted and conceptualized by General Manager, Allison Kingsley (Former Groundlings Executive Director and Television Producer) and Executive Producer Matt Kirsch (Comedy writer and Digital Media Executive), with a vision of creating a place dedicated to the hobbies and interests of average joes' in America. BushLeague producers will combine the regular segments with cameos from well-known guest contributors adding their special sauce, including Jim Patton, John Walsh (writer/producer G4), Joe Borden, Michael Dugan, T. Sean Shannon (former writer SNL, writer/director feature film Harold), Rob Roy Thomas (creator/director FOX series Freeride and Bravo series Significant Others) and John Wessling (Comedy Central's Live at Gotham and NBC's Last Comic Standing).

BushLeague is backed by DECA, a digital entertainment studio that finances, develops, markets and distributes unique, high-quality digital entertainment properties. DECA delivers premium online content that combines video, social media and community. Some of the company's sites include BoingBoing TV and CNET's Dog and Pony Show.

"Our studio is focused on elevating the content found online and providing a premium experience for users and advertisers," said, Michael Wayne, CEO of DECA, "BushLeague.TV will be a cornerstone brand for the young male audience online. We couldn't be happier to be working with the hilarious and talented duo of Kingsley and Kirsch to build a great online experience and a fresh new property."

About BushLeague.TV

BushLeague (http://www.bushleague.tv/) is the newest property in the DECA family of premium online social environments. The video blog provides a platform and forum for men 18-34 years old to interact and discuss things only they think about, including video games, how to items and gadget break downs.

About DECA:

DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at Sony Pictures, ABC, and Yahoo! Music. DECA uniquely identifies, funds, markets and distributes next- generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, Calif., the company is backed by Mayfield, General Catalyst, and Atomico. More information can be found at http://www.deca.tv/

Media Contact:
Michelle Van Jura
Consort Partners
For BushLeague.TV
PH: 646-781-9323

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080514/AQW059
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BushLeague.TV

CONTACT: Michelle Van Jura of Consort Partners, +1-646-781-9323, for
BushLeague.TV

Web site:

http://www.bushleague.tv/
http://www.deca.tv/

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