XA Subsidiary Produces Decor for the CW Upfront Event May 13, 2008

XA Subsidiary Produces Decor for the CW Upfront Event May 13, 2008

CHICAGO, May 14 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports its subsidiary, Alice's Garden, has been selected by The CW to produce the decor for The CW Upfront event. The event will take place on May 13, 2008, at The Hard Rock Hotel in Chicago. Immediately following the presentation, the television channel will host guests at a reception.

As the decor producer for this event, Alice's Garden will partner with the CW to design and develop all required elements of the Upfront event. Alice's Garden will create environments emblematic of The CW's message and style and will be responsible for the event's decor, lighting, furniture and floral. The CW is hosting their Upfront event to debut upcoming CW programs and television line-ups.

P.J., Design Producer of Alice's Garden, says "We are thrilled to provide the decor for The CW Upfront Event. We like to change our creative outlook with each event and with the energy and originality of The CW programs, decor possibilities were endless."

Marketers spent an average of $685,598 on events in 2006, according to PROMO's 2007 Marketer Trends survey. More than a third planned to increase their budgets this year and less than a tenth expected to lower them. More than a fourth cited events as one of the three promotional strategies on which they spent the most money. (Source: PROMO Magazine, September 2007)

About The CW

The CW Television Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America's fifth broadcast network and the only network targeting young adults 18-34. The CW offers a six-night, 13-hour primetime lineup that runs Sunday through Friday, a weekday afternoon block and a five-hour Saturday morning animation block that delivers a total of 30 hours of programming a week over seven days. The network's primetime schedule includes such popular series as "America's Next Top Model," "Beauty and The Geek," "Everybody Hates Chris," "Friday Night Smackdown," and "Smallville," and has several new series, including "Gossip Girl," "Aliens in America," "Reaper" and "Life is Wild."

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

For more information, please contact:
Amanda Puck
XA
312-239-2370
amanda@expagency.com

First Call Analyst:
FCMN Contact: kim@expagency.com

Source: XA, Inc.

CONTACT: Amanda Puck of XA, Inc., +1-312-239-2370, amanda@expagency.com

Web site:

http://www.expagency.com/

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