Belo Television Stations Raise More Than $25 Million in Cash Plus Gift and Food Donations During 2007

Belo Television Stations Raise More Than $25 Million in Cash Plus Gift and Food Donations During 2007

DALLAS, May 1 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC) announced today that its television stations held major giving campaigns in 2007 in their local communities that helped raise more than $25 million in cash donations, collect 457,000 toys for needy children, and gather 3.5 million pounds of food. Many of the campaigns were supported by televised and online promotional air time provided by Belo owned stations valued at more than $18 million.

"People gave generously last year to help those in our local communities," said Dunia Shive, Belo's president and Chief Executive Officer. "Our television stations are proud to assist so many individuals and families through these campaigns. These efforts reflect Belo's commitment to addressing critical community needs through worthwhile charitable causes, while also providing quality journalism to the communities we serve."

A summary of the many fundraising campaigns, by market, follows below:

Belo Television Station 2007 Community Impact Campaigns

WFAA-TV: WFAA collected 75,000 toys, valued at more than
Dallas/Fort Worth $750,000 as part of its 38th annual Santa's Helpers
Toy Drive. The toys were distributed to more than
50,000 children in the North Texas area. As part
of the campaign, more than $104,000 was raised
through cash and online donations to purchase
additional toys. WFAA annually sponsors
approximately 75 nonprofit organizations in the
Dallas/Fort Worth area by producing and airing
PSA's to promote their community events. The
station aired more than 12,000 PSA's for a total of
more than $6 million in donated air time.

KHOU-TV: KHOU is involved in two programs that help fill the
Houston pantries of Houston area food banks. In 2007, the
20th Annual Spirit of Texas Food Drive collected a
total of 305,671 pounds of food and $340,057 in
monetary donations. KHOU also held the 1st Annual
Souper Bowl of Caring Food Drive, which collected
1.6 million pounds of food. In addition, the
station held the Spirit of Texas Blood Drive, which
generated 1,873 pints of blood. During the
holidays, KHOU organized the Spirit of Texas Toy
Drive and collected 37,000 toys and more than
$365,000 for the Salvation Army.

KING-TV, KONG-TV, KING held the "Home Team Harvest" Food Drive
NorthWest Cable News: supporting the Northwest Harvest Food Bank and
Seattle/Tacoma collected 189,249 pounds of food and $150,000. The
station also held an on-air campaign called
Northwest Response to help victims of natural
disasters such as the California wildfires and the
Washington state flooding, collecting more than
$555,000. During the holidays the Regence Toy
Drive collected more than 5,000 toys and $1,000 in
cash to benefit the Boys & Girls Clubs in the area.

KTVK, KASW-TV: KTVK collected more than 90,000 bottles of water,
Phoenix 250,000 hats and $50,000 for the Salvation Army's
Project Hope program, which provides for the
Valley's homeless during the summer months. The
station raised $1.5 million for the Muscular
Dystrophy Association of Arizona during the MDA
Telethon. KTVK joined The Salvation Army in a
one-day turkey drive, collecting 1,200 turkeys and
raising $61,500 for area families. As part of its
Annual Christmas Angel program, the stations
collected clothes and 163,300 toys for 54,000
children. In partnership with a statewide grocer,
they held the Arizona's Family Food Drive
collecting $130,000 for local food banks.

KMOV-TV: The Variety Club Telethon produced by KMOV raised
St. Louis more than $3 million for the St. Louis Variety
Club, which benefits disabled and disadvantaged
children. KMOV also participated in Home for Hope
where KMOV provided the equivalent of $30,000 of
in-kind support to build a home for a local family
through Habitat for Humanity. More than $150,000
was raised for Forest Park Forever, a St. Louis
charity whose mission is to restore the beauty of
the 132-year-old Forest Park. Sponsored by KMOV,
the March of Dimes golf tournament raised $10,000
and the Thanksgiving Day Parade raised $5,000 for
St. Louis Crisis Nursery and Gateway Homeless
Services. Additionally, KMOV's Kids Caring 4 Kids,
a toy and food drive, collected 20,000 toys, 55,000
food items and $7,800 in cash donations.

KGW-TV: The Fourth Annual KGW Northwest NewsChannel 8 Great
Portland Food Drive generated more than one million pounds
of food for 894 hunger-relief agencies across
Oregon and Southwest Washington. KGW supported the
Portland Race for the Cure event, one of the
largest in the country, by airing more than 300
PSA's. More than 60,000 people participated in the
event, raising $2 million for the Oregon and
Southwest Washington Komen Foundation affiliate.

WCNC-TV: WCNC held the Loaves & Fishes Food Drive and
Charlotte collected 84 tons of food, which benefited the
non-profit organization that provides groceries to
families in crisis. The WCNC Blood Drive collected
351 units of blood for the American Red Cross. The
station also collected 2,200 school supplies for
children in the area through Pack the Truck, which
benefits A Child's Place. Also, the WCNC Magical
Toy Drive, which benefits The Salvation Army
collected 6,200 toys for children.

KENS-TV: KENS collected 481 units of blood through the KENS
San Antonio Blood Drive that is held each January. KENS
sponsored the Diabetes Expo and donated $78,500 of
air time and collected $281,000 for research. KENS
also helped raise $65,000 for college scholarships
by sponsoring the Poteet Strawberry Festival. KENS
sponsors the March of Dimes Walk America and helped
raise $750,000 for the March of Dimes services and
research. For the San Antonio Sports Foundation,
KENS sponsored and promoted the Duck N'Dodgeball
Tournament and the Valero Go Kids Challenge.
Combined air time value was $149,000 and 52,500
children participated. The station also helped
raise more than $50,000 for the Kids Sports Network
at the Annual Bruce Bowen Golf Tournament. KENS
contributed more than $68,000 in air time, and also
provided an unusual auction item of Weatherman for
the Day at the Cattle Baron's Gala, which raised
$393,000 for the American Cancer Society.

WVEC-TV: WVEC joined the Urban League of Hampton Roads to
Hampton/Norfolk sponsor Oscar Night Virginia, which raised more
than $50,000. WVEC also sponsored Taste of Hampton
Roads, an event that raised more than $130,000 for
the Foodbank of Southeastern Virginia. WVEC teamed
up with Farm Fresh Grocery Stores for a special
campaign that raised $700,000 for cancer treatment
programs at the Children's Hospital of the King's
Daughters. More than $100,000 was raised during
the Tool Box Bash, an event to raise funds for the
South Hampton Roads Habitat for Humanity. WVEC
joined Golden Corral restaurants for a special
event to raise money for the Children's Hospital of
the King's Daughters, which raised more than
$43,000. Tastefully Yours, the Peninsula
Foodbank's fundraising event, brought in more than
$90,000. WVEC promoted the event on news
broadcasts and with public affairs interviews.
WVEC joined six other organizations for the Write
Stuff school supply collection drive. More than
$88,400 worth of school supplies was donated
serving nearly 3,000 children. The station also
sponsored two walks in 2007 benefiting the
Alzheimer's Association in Hampton Roads, raising
more than $150,000 combined. WVEC also sponsored
Fantasy Shopping Night at the MacArthur Center Mall
to benefit the Children's Hospital of the King's
Daughters, which raised more than $20,000. Again,
partnering with Golden Corral restaurants for
Military Appreciation Night, WVEC raised more than
$73,000 for the Disabled American Veterans and
served 11,500 complimentary meals to retired and
active duty military. WVEC and the American Red
Cross sponsored the Jingle Bell Blood Drive, which
collected 720 pints of blood. This year the Angel
Tree helped close to 19,300 children in Hampton
Roads with gifts valuing $480,700.

WWL-TV: WWL's Eye on Crime Prevention campaign included air
New Orleans time value of $275,000. The station made great
strides with its partnership with United Way and
aired a half-hour show and a number of PSA's which
is valued at $110,000. A+ Athletes is an ongoing
program that awards students who are outstanding in
their high school sports and academic efforts. WWL
holds a banquet for the students and features each
of them in their own 60 second commercial. The air
time schedule for all the spots is worth $120,000.
The Hurricane Katrina Special was a four-hour
remembrance of the storm. Along with this event,
PSA's focused specifically on dealing with the
effects of the storm including spots that raised
money to repair local landmarks and fought hunger
and homelessness worth more than $50,000 in air
time. In its 20th year, WWL continued its
commitment to the New Orleans City Park Celebration
in the Oaks fundraiser by airing event information
and PSA's requesting donations. Backed by air time
worth $225,000, the annual event broke records by
attracting 70,000 visitors and bringing in $300,000
in cash. A new campaign, entitled The Spirit of
Giving, was a partnership with the Volunteers of
America. The program raised donations to support
people with disabilities as well as families in
crisis. An air time schedule worth $15,000 helped
bring in more than $60,000 in donations, the
organization's best fundraiser to date.

WHAS-TV: WHAS Crusade for Children raised nearly $5.5
Louisville million throughout the entire year to support 201
grants to 164 agencies serving thousands of
children with special needs in Kentucky and
Indiana. WHAS also raised $570,000 to fight breast
cancer by sponsoring the Louisville Affiliate of
Susan G. Komen Race for the Cure.

KVUE-TV: KVUE celebrated breast cancer survivors in the
Austin largest 5K race in Austin and 22,000 participants
came together and raised more than $1.5 million for
the Susan G. Komen Race for the Cure. KVUE made
low-cost mammograms available to women who might
not otherwise be served. In the heat of the
summer, Austin's Humane Society faced an unexpected
air conditioning issue. KVUE asked viewers to help
and in total more than $200,000 was raised to buy
the animals a new air conditioner. KVUE's Habitat
for Humanity built a house for a family for the
holidays and saluted 10 outstanding volunteers who
work daily to make our community a better place to
be. KVUE's efforts for children included
collecting school supplies for nearly 40,000
children, 30,000 warm winter coats and raised $1
million for March of Dimes WalkAmerica. Throughout
the year KVUE supported family events, the ballet
and museum art collections that enrich all our
lives, in total raising more than $3 million for
the community.

KMSB-TV, KTTU-TV: KMSB and KTTU were the exclusive TV sponsors of the
Tucson, AZ NAMI Walk for Mental Illness. More than $50,000 was
raised to support education, outreach and
prevention programs. Ducky Derby raised nearly
$50,000 for Arizona Lung Association programs and
services in Tucson. KMSB was the exclusive TV
sponsor of the Fantasy Home Tour, which raised
$2,500 for Casa de los Ninos crisis nursery
programs. The stations sponsored the Tucson
Kiwanis Club Reading Seed car show, which raised
$50,000 to enable the continuation of this
volunteer reading/education program. KMSB and KTTU
were the exclusive TV sponsors of the Tucson Police
Foundation's Cops & Rodders car show. The stations
also were the TV sponsors of the Tucson
Firefighter's Chili Cookoff, on behalf of the
Tucson Firefighters' Association's Adopt a Family
program where more than $50,000 was raised for
food, clothes, toys and assistance for more than
1,000 families. KMSB-KTTU participated in the
NAB's Project Roadblock campaign resulting in no
local DUI-related fatalities between Christmas and
New Year's Day in Southern Arizona.

KTVB: KTVB kicked off 2007 with an online and TV charity
Boise auction that raised $250,000 for Special Olympics
Idaho and the Boys & Girls Club of Nampa. In
partnership with Neighborhood Housing Services
nearly 100 homes were painted and repaired for low
income senior citizens and the disabled. Through
KTVB's 7-7-7 Celebration and the Polar Bear
Challenge, more than $85,000 was raised for the
local Make-a-Wish Foundation granting 14 wishes for
terminally ill Idaho children. Also KTVB helped
raise $68,000 for the Learning Lab to combat adult
illiteracy, $150,000 for the Idaho Food Bank and
$18,000 for Boys & Girls Clubs of Ada County. In
partnership with the Operation Wish Book campaign
more than 24,000 books were collected and
distributed to low-income children. KTVB's
Christmas Campaign entitled "Season of Hope," in
partnership with Regence Blue Shield, collected
more than 100,000 pounds of food for the Salvation
Army Food Pantry, 80,000 toys for Toys 4 Tots, and
created awareness of the Project Share program,
which provides winter heating assistance for
Idaho's low income families.

About Belo Corp.

Belo Corp. is one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards -- all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at http://www.belo.com/ or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.

First Call Analyst: Carey P. Hendrickson
FCMN Contact:

Source: Belo Corp.

CONTACT: Paul Fry, vice president-Investor Relations & Corporate
Communications of Belo Corp., +1-214-977-6835

Web site:

http://www.belo.com/

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