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International Entertainment News

Tuesday, May 06, 2008

Asia Global Holdings Corporation Secures Sixth TV Entertainment Format in 2008; Acquires exclusive rights for 50/50 TV Show in China

Asia Global Holdings Corporation Secures Sixth TV Entertainment Format in 2008; Acquires exclusive rights for 50/50 TV Show in China

LOS ANGELES, May 6 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) announces that Idea Asia Limited (Idea Asia), its wholly-owned subsidiary, has signed a contract with 2waytraffic for the exclusive right of presenting the TV show 50-50 in China.

2waytraffic is listed on the AIM of the London Stock Exchange and is a leading international developer and exploiter of interactive entertainment content for television, mobile and digital platforms with an unrivalled catalogue of over 200 high quality entertainment formats including "Who Wants To Be A Millionaire?", "Brainiest", "Mr & Mrs", "Take It Or Leave It" and "That's The Question." With its headquarters in Hilversum, the Netherlands, 2waytraffic has rapidly grown in the last two years and now oversees activities in more than 60 countries worldwide.

50-50 is the ultimate quiz show which extends the 50-50 Lifeline from Who Wants To Be A Millionaire? into a new format. Everything is about making a straight choice between two possibilities and contestants win the chance to fill in a blank check with the amount they think they deserve to win. 50-50 can run weekly or daily, and is versatile enough to play in any timeslot.

Answering questions individually but ultimately working as a team, contestants must select an answer from two possible options before the question is passed over to their partner who must decide whether they agree or disagree. If they agree, the original answer is locked in, but if they disagree, they overrule their partner's answer and the other option is locked in instead. After two nail-biting rounds throughout which the stakes rise and the game-play gets trickier, the couple reaches the climax of the game.

About Asia Global Holdings Corporation

Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) has a strong focus on building business in China and other emerging regions and markets in Asia and Worldwide. The company's present subsidiaries participate in media & advertising, marketing services and TV entertainment. The Company has offices in the US, Hong Kong and China.

Asia Global Holdings Corporation Website: www.asiaglobalholdings.com

Forward-looking statements in this document are not historical fact as 'forward-looking statements' as that term is defined in the Private Securities Litigation Reform of 1995. Forward-Looking statements are not guarantees of future performance. Our Forward-Looking statements are based on trends we anticipate in our industry and our good faith estimate on the effect on these trends of such factors as industry capacity, product demand, and product pricing. These statements are also subject to risks and uncertainties beyond our reasonable control that could cause actual business and results of operations, to differ materially from those reflected in our forward looking statements. You may find all other information about Asia Global Holdings Corporation on the Securities Exchange Commission website, http://www.sec.gov/.


First Call Analyst:
FCMN Contact: transmedia@aol.com


Source: Asia Global Holdings Corporation

CONTACT: Asia Global Holdings Corporation, Investor Relations,
+1-213-243-1503, ir@AsiaGlobalHoldings.com

Web site: http://www.asiaglobalholdings.com/


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