KTSF, America's Largest Asian Broadcaster, Announces 2008 State Farm China Games Programming

KTSF, America's Largest Asian Broadcaster, Announces 2008 State Farm China Games Programming

Award-Winning News Team to Report Directly From Beijing Olympics This Summer

SAN FRANCISCO, May 6 /PRNewswire/ -- With anticipation and excitement building around the 2008 Olympic Games in Beijing, KTSF Television -- the nation's largest Asian-language broadcast station -- today unveiled its China Games program line-up. From April 28 to August 25, KTSF will be the go-to station for Olympics-related coverage in Chinese, featuring daily prime-time segments and interviews leading up to and during the games. China Games programming sponsors include State Farm, Wells Fargo, McDonald's, Northern California Toyota Dealers and Lowe's.

The popular San Francisco station is proud to be the largest Asian-American TV news team and crew covering the games directly from Beijing. KTSF's award-wining news department has extensively covered China for more than three decades and is well-positioned to present the best in bi-cultural TV to San Francisco Bay Area's diverse community.

KTSF viewers can also experience and enjoy China Games online. The special China Games section on http://www.ktsf.com/ will offer engaging multimedia elements, coverage highlights, medal tallies, reporter blogs from China, interactive viewer polls and much more.

"China Games is a great opportunity to reach the Asian-American audience in an exciting and meaningful way," said Ed Gold, State Farm Media Director. "State Farm has long been a strong supporter of KTSF programming, and we're pleased to continue our commitment to the dynamic and fast-growing Asian community."

"We're thrilled to bring the highly-anticipated China Games to our loyal viewers," said Michael Sherman, General Manager, KTSF. "Whether you're Chinese or simply a sports enthusiast, KTSF is the best source for quality in-language, in-culture coverage. After more than 32 years, KTSF remains the major player in bringing Asian-language TV programming to a mainstream audience."

Overview of KTSF China Games Programming (April 28 to August 25):
1. The Chinese Team Preview - China's star athletes will be briefly
profiled on CCTV specials and aired on KTSF's regular news segments.
(April 28 to August 5, Mondays and Tuesdays, 5 minutes)

2. The Dream Team Preview - Follow KTSF reporters as they travel across
America for an in-depth look at the Asian-Americans athletes and
coaches of the U.S. team. (June 3 to 26, Wednesdays and Thursdays,
3-5 minutes)

3. A Close Look at the Chinese National Team - Viewers will get the full
story on the Chinese team and their personal stories of triumph, with
footage provided by CCTV. (May 3 to August 2, Saturdays, 30 minutes)

4. A Tale of Two Teams - A KTSF special four-part documentary series
about the sports systems in two countries: China and the United
States. (July 12 to August 2, Saturdays, 30 minutes)

5. Let the Games Begin! - The highly-experienced KTSF news team will
report directly from the field in Beijing for three weeks, giving
viewers the full China Games experience. (Daily, August 5 to 25)

6. Talk Tonight Special Report - KTSF's popular nightly talk show will
present special China Games coverage. (June and July, live each
weeknight at 11pm and repeated at noon on weekdays, 30 minutes)

7. Weekend News Special Report - KTSF's weekend news program will
showcase highlights and special stories from the China Games. (July 12
to August 3, Saturdays and Sundays)

About KTSF Television

KTSF Television is the largest Asian-language broadcast station in the United States. Established in 1976, KTSF is an independent, full-power television station providing news and entertainment programming to over 2.75 million television households. Based in the San Francisco Bay Area, KTSF broadcasts in 12 languages. KTSF is available over-the-air on channel 26 and on cable channel 8 on Comcast Cable throughout the Northern California market. DirecTV, Dish Network and AT&T U-Verse also carry KTSF. KTSF is the first Asian media outlet in the United States to offer Nielsen Media Research data to its clients. For more information, please visit http://www.ktsf.com/.

First Call Analyst:
FCMN Contact:

Source: KTSF

CONTACT: Eelynn Sim of GolinHarris, +1-415-274-7917,
esim@golinharris.com, for KTSF

Web site:

http://www.ktsf.com/

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