Video: Jewelry Television(R) Presents 'Tanzanite Is Timeless' Event

Video: Jewelry Television(R) Presents 'Tanzanite Is Timeless' Event

24 Hours of Tanzanite on Saturday, April 12th

KNOXVILLE, Tenn., April 11 /PRNewswire/ -- Jewelry Television(R) is one of the world's largest retailers of the exquisitely beautiful gemstone, tanzanite. This increasingly popular stone, known for its vibrant shades of blue, continues to lure jewelry enthusiasts and fashion experts alike. With its best and largest tanzanite collection to date, Jewelry Television(R) is proud to host, "Tanzanite Is Timeless", the industry's only 24-hour tanzanite sales event on April 12.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/jewelrytelevision/32662/

"Tanzanite is considered one of the smartest buys in a gemstone," says Natalie Parman, vice president of merchandising for Jewelry Television(R). "It continues to increase in value -- and since it's only mined one place in the world -- it is predicted that the gemstone will become unattainable within 20 years. It's a stone jewelry enthusiasts everywhere want to get their hands on. We recently had the rare opportunity to buy a large amount of tanzanite rough in Arusha and will be offering faceted stones and finished jewelry from that lot as well," said Parman.

Discovered in 1967, tanzanite is exclusively found in Tanzania and is 1000 times rarer than a diamond. On the Mohs' Scale of Hardness, tanzanite registers a 6.5, compared to diamond at 10. Since it's softer, tanzanite is best suited for jewelry that doesn't see heavy wear, making it ideal for earrings, bracelets or pendants. Although many people admire its beauty so much, the gemstone also frequently adorns rings.

Tanzanite is a variety of zoisite, which in the "rough," is seen as a brownish-green color. Stones are then heated at extremely high temperatures to produce the coveted blue hues. The lighter-colored blue stones are usually less expensive than the darker, deeper hued.

During its 24-hour "Tanzanite is Timeless" event, Jewelry Television(R) will offer specialty cut gemstones and tanzanite jewelry ranging from $20.00 to $6,000.00. In addition, 2% of the purchase price from all tanzanite products sold from April 1-April 12 will be donated to the Tanzanian Red Cross in support of the recent flooding disasters near the mining areas. For more information, or to view tanzanite jewelry, or for a comprehensive gemstone learning library, visit www.jtv.com.

About Jewelry Television(R)

Jewelry Television(R) is one of the nation's fastest-growing home shopping networks, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and the 5th largest retailer of jewelry online.

Industry experts host Jewelry Television(R) programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

Headquartered in Knoxville, Tennessee, Jewelry Television(R) reported revenues of approximately $480 million in 2007.

First Call Analyst:
FCMN Contact:

Video: http://www.prnewswire.com/mnr/jewelrytelevision/32662
Source: Jewelry Television

CONTACT: Kelly Fletcher, Studio Public Relations,
Kelly@studiopublicrelations.com, +1-865-245-4100 or
mobile, +1-865-806-0996

Web site:

http://www.jtv.com/

-------
Profile: intent