Dr Pepper Adds Flavor to New TV Spot

Dr Pepper Adds Flavor to New TV Spot

'Singing Can' Ad is Dr Pepper for the Ears

PLANO, Texas, April 11 /PRNewswire/ -- The newest television ad spot for Dr Pepper is bursting with flavor, literally. Dr Pepper, a brand known for its iconic 10, 2 and 4 and I'm a Pepper branded advertisements, turned to Flavor Flav, the man who is known for wearing an oversized clock hanging from his neck, for the commercial.

In his commercial debut, Flavor Flav gives voice to one of Dr Pepper's 23 flavors, delivering a creative and unique commercial that depicts that there is something new to discover in every sip of Dr Pepper.

"Dr Pepper is flavorlicious like me. Just like Dr Pepper, I add more to it," said Flavor Flav.

The commercial was created by Young & Rubicam and directed by Rob Pritts. It opens with a college student listening to a lecture on a college campus. The student opens a can of Dr Pepper, unleashing the 23 flavors of Dr Pepper, which disrupt the professor's lecture. The recognizable voice of Flavor Flav begins singing about how 'flavorlicious' Dr Pepper is, and captures the attention of all the other students and the professor. The student covers the can, but a salsa rhythm begins playing as soon as he takes his hand away for another drink. After quieting the Dr Pepper a third time, a final flavor plays a heavy metal riff to conclude the commercial.

"With 23 flavors in every Dr Pepper, you can find something new in every sip," said Jaxie Alt, Dr Pepper brand director. "There's more to Dr Pepper, and we believe this commercial delivers that message to soda drinkers in a fun and relevant way."

For more information about Dr Pepper and its commercials, visit us online at http://www.drpepper.com/.

About Dr Pepper

Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice and Sauce, Accelerade, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com/.

First Call Analyst:
FCMN Contact:

Source: Dr Pepper

CONTACT: Jason Genthner of Dr Pepper, +1-972-673-6688

Web site:

http://www.drpepper.com/
http://www.brandspeoplelove.com/

-------
Profile: intent