STAR Selects Sophoi iPLS to Manage Intellectual Property Rights for Television Broadcasting

STAR Selects Sophoi iPLS to Manage Intellectual Property Rights for Television Broadcasting

Leading Hong Kong based Television Broadcaster To Implement Sophoi's Intellectual Property Licensing Suite

LAS VEGAS, April 14 /PRNewswire/ -- NAB SHOW 2008 -- Sophoi, Inc., a leading provider of enterprise intellectual property management software, announced today that STAR Group Ltd. (STAR), a wholly-owned subsidiary of News Corporation and one of Asia's leading media and entertainment companies, has selected Sophoi's Intellectual Property Licensing Suite for Broadcasting (iPLS) for its enterprise intellectual property rights management solution.

STAR broadcasts over 60 channels in ten languages to 53 countries across Asia and beyond. Offering a mix of local, regional and international entertainment, sports, movies, music, news and documentary content, STAR channels are watched by 120 million viewers across Asia every day.

"As new opportunities continue to open up for us throughout Asia and across a variety of distribution platforms including New Media, the need to further automate our rights management process became quickly apparent," said Edward Hanapole, Chief Information Officer, STAR. "In selecting the Sophoi solution, we are getting enterprise class software that will help us streamline all the traditional dimensions of rights management, help us optimize the use of our programming across all territories, and improve the processes by which we serve our viewers -- be it at home or on the go."

"STAR has a history of redefining and setting new standards in the delivery of rich viewing experiences for millions of people across Asia," said Satinder Raina, Chief Executive Officer for Sophoi. "Sophoi is delighted to be working with the STAR team to provide intellectual property software and services that will assist STAR in bringing forth their latest vision in broadcasting."

About Sophoi

Sophoi, Inc. is a leading provider of enterprise intellectual property management software that enables corporations to efficiently manage and license Intellectual Property assets. Sophoi's customers include Global 2,000 companies that represent the full spectrum of participants along the Intellectual Property value chain. Headquartered in Los Angeles, California, Sophoi has a worldwide network of sales and partner operations. http://www.sophoi.com/

About STAR Group Ltd.

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in ten languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, antv, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. http://www.startv.com/

Sophoi and Sophoi iPLS are trademarks of Sophoi, Inc. Other names may be trademarks of their respective owners.

First Call Analyst:
FCMN Contact:

Source: Sophoi, Inc.

CONTACT: Lisa Schwartz of Sophoi, Inc., +1-213-689-1234, ext. 115,
info@sophoi.com

Web site:

http://www.sophoi.com/
http://www.startv.com/

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