Playlist.com Launches Video Playlist on MySpace

Playlist.com Launches Video Playlist on MySpace

Playlist.com's Video Playlist Application to bring social music self expression and discovery to new heights at the Worlds Largest Social Network

PALO ALTO, April 15 /PRNewswire/ -- Playlist.com, today announced that it has launched its video playlist application on MySpace (http://myspace.com/videoplaylists), the world's most popular social network. The Playlist.com application is a popular application on the MySpace platform and was created to tie into the strong music sensibilities of the MySpace audience and the sites core values of self expression and the discovery of popular culture. Empowered by MySpace's newly announced Developer Platform (http://developer.myspace.com/), Playlist.com was able to easily build, test, and ultimately deploy the Playlist.com Video Playlist application.

The Playlist.com music video playlist application allows MySpace users to access free music videos from the top musical artists in the world and create music playlists with just a few clicks. The user can then post the playlist on their MySpace profile and share their musical tastes with friends and visitors who view their page.

MySpace first introduced their Developer Platform site on February 5, 2008 beginning a one month application development period allowing companies including Playlist.com, time to build and test their applications in a secure environment before going live to the MySpace community.

On March 13, 2008, MySpace launched the public beta of the Application Gallery (http://apps.myspace.com/), enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications from a variety of categories, including Video Playlists, to both their home and profile pages.

"Bringing music video playlists to MySpace will enhance the user's ability to share content and create new social connections based on common interest," said Jeremy Riney, CEO, Playlist.com. "The application was offered as a way to create and share self defining media on MySpace, which is arguably the greatest personal broadcast medium ever created."

As with all MySpace Developer Platform applications, Playlist.com will be able to safely access publicly available profile information including a user's friend list, interests, photos & albums, video, as well as status & mood. The Video Playlist Application will have real estate in five places within MySpace including:

-- A MySpace application profile (users can "friend" the apps)
-- Access to embed applications on the user homepage (inward facing-for
you to see)
-- Access to embed applications on profiles (outward facing widget-for
friends to see)
-- An application gallery listing
-- A canvas page

"We are committed to lowering the barrier to entry for developers around the world to build a more collaborative and dynamic Internet," said Kyle Brinkman, vice president and general manager, MySpace Developer Platform. "MySpace developers are creating innovative applications that empower our members to take control of their online presence in new and exciting ways."

For more information about the MySpace Developer Platform, please visit http://developer.myspace.com/.

About Playlist.com

Playlist.com is a social music network and the largest collection of playlists online. It is a place to easily find songs, create & discover playlists and share them with friends. Our mission at Playlist.com is to organize the rapidly growing abundance of music on the web for the benefit of the worldwide music community - artists, songwriters, music distributors, and listeners alike.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS)(NYSE:NWS.A).

(*) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com/.

First Call Analyst:
FCMN Contact:

Source: Playlist.com

CONTACT: Karen Katz of Playlist.com, +1-650-740-2907,
Press@projectplaylist.com; or Lauryn Nicasio of Sparkpr for MySpace,
+1-415-321-1896, Lnicasio@sparkpr.com

Web site:

http://www.playlist.com/

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