Martha Stewart Living Omnimedia Enters Cross-Platform Marketing Agreement With TurboChef

Martha Stewart Living Omnimedia Enters Cross-Platform Marketing Agreement With TurboChef

NEW YORK, April 29 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) and TurboChef Technologies Inc. (NASDAQ:OVEN) today announced they have entered into a cross-platform marketing agreement for TurboChef's residential speedcook oven. Emeril Lagasse is endorsing the oven and MSLO will create integrated marketing programs with TurboChef, some of which will feature Martha Stewart.

This relationship brings together two widely recognized cooking brands with a leading provider of state-of-the-art gourmet speedcook ovens. A leading voice in cooking, home decor, and entertaining, Martha Stewart has authored 65 books, including numerous bestselling cookbooks. Mr. Lagasse, a popular television chef, is the chef/proprietor of 11 restaurants, the bestselling author of 12 cookbooks and the host of Essence of Emeril and Emeril Live! on The Food Network, and a forthcoming cooking series, Emeril Green, on Discovery Communications' Planet Green.

As part of the agreement, the oven will be featured on Martha Stewart's Emmy-winning, nationally syndicated daily television series. TurboChef will have the right to use images of Mr. Lagasse in marketing and promotional materials.

TurboChef offers home cooks high-performance gourmet ovens that cook food up to 15 times faster than conventional methods. A 12-pound turkey that would ordinarily take four hours to cook can be roasted to perfection in 42 minutes in the TurboChef oven. A freshly prepared souffle can be baked in two minutes.

Emeril Lagasse, Founder & President, Emeril Brands at MSLO, stated: "It's exciting that this innovative technology is now available in home kitchens. With the hectic pace of today's lifestyles, home cooks can create top-quality meals faster, giving them more time to spend with family and friends."

Martha Stewart, Founder of MSLO, stated: "I first experienced TurboChef last summer when visiting its Chairman Richard Perlman at his home and was immediately impressed by the technology, the ease of use and the quality of the food prepared in the oven. It is truly revolutionary. We are very happy to be working with this exciting brand."

The secret to the oven's speed is patented Airspeed Technology(TM) -- heated air circulated rapidly and evenly within the oven cavity. Through the process, foods retain more moisture than when cooked in conventional ovens resulting in enhanced quality and flavor. The TurboChef Speedcook Oven harmonizes its advanced technology with a user interface that makes cooking any favorite family recipe as easy as using an ATM.

"We're thrilled to be working with such highly respected cooking powerhouses that appreciate fine food and understand the value of a high- performance, high-speed oven. With MSLO, we can reach millions of consumers and educate them about our product," said Richard Perlman, Chairman of the Board of TurboChef.

Earlier this month, MSLO acquired the assets related to Mr. Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization tools and more. The Broadcasting segment produces such outstanding programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show" and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

About TurboChef Technologies, Inc.

TurboChef Technologies, Inc. is a leading provider of equipment, technology and services focused on the high-speed preparation of food products for the worldwide commercial primary cooking equipment market and has recently introduced equipment for residential markets through the application of its high-speed cooking technologies. The address of TurboChef's principal executive offices is Six Concourse Parkway, Suite 1900, Atlanta, GA 30328. Visit TurboChef at www.turbochef.com.

Forward-Looking Statements

MSLO has included in this press release certain "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements can be identified by terminology such as "may," "will," "should," "could," "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or the negative of these terms or other comparable terminology. MSLO's actual results may differ materially from those projected in these statements, and factors that could cause such differences include: adverse reactions to publicity relating to Martha Stewart by consumers, advertisers and business partners; downturns in national and/or local economies; shifts in our business strategies; a loss of the services of Ms. Stewart; a loss of the services of other key personnel; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; operational or financial problems at any of our contractual business partners; the receptivity of consumers to our new product introductions; and changes in government regulations affecting MSLO's industries. Certain of these and other factors are discussed in more detail in MSLO's Annual Report on Form 10-K filed with the Securities and Exchange Commission, especially under the heading "Risk Factors", which may be accessed through the SEC's World Wide Web site at http://www.sec.gov/. MSLO is under no obligation to update any forward- looking statements after the date of this release.

Certain statements in this release, and other written or oral statements made by or on behalf of TurboChef, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, guidance, estimates or projections relating to the future, are forward-looking statements within the meaning of these laws. These forward-looking statements are subject to a number of risks and uncertainties. These risks and uncertainties include, but are not limited to, the following: the uncertainty of market acceptance and demand for the Company's products, the ability to obtain additional financing necessary to expand operations, the uncertainty of consumer acceptance of new products or technologies that may be offered by TurboChef, the dependence on a limited number of customers, relationships with and dependence on third-party equipment manufacturers and suppliers, impact of competitive products and pricing, and the results of government inquiries and possible regulatory action or private litigation regarding the Company's stock option grants and practices. The words "looking forward," "believe," "expect," "likely," "should" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only for the date the statement was made. TurboChef Technologies, Inc. undertakes no obligation to publicly update any forward-looking statements, whether as a result of future events, new information or otherwise.

First Call Analyst:
FCMN Contact: eestroff@marthastewart.com

Source: Martha Stewart Living Omnimedia, Inc.

CONTACT: Elizabeth Estroff, Corporate Communications, Martha Stewart
Living Omnimedia, +1-212-827-8281, eestroff@marthastewart.com; James Curich,
Susan Magrino Agency, +1-212-957-3005, James@smapr.com, for TurboChef

Web site:

http://www.marthastewart.com/
http://www.turbochef.com/

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