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Thursday, April 24, 2008

Marilyn Monroe Sex Tape Scandal, Time Magazine Cover Issue, Howard Stern On-Air Drama, Among Big Search Gainers on Lycos; Craigslist Makes First-Ever Appearance on Lycos Top Search List

Marilyn Monroe Sex Tape Scandal, Time Magazine Cover Issue, Howard Stern On-Air Drama, Among Big Search Gainers on Lycos; Craigslist Makes First-Ever Appearance on Lycos Top Search List

The Lycos 50(TM) for Week Ending April 19, 2008

WALTHAM, Mass., April 24 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending April 19, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/.

Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending April 19, 2008:

1. Marilyn Monroe Sex Tape 800 %
2. "Biggest Loser" Finale 577 %
3. "Juno" DVD Release 439 %
4. Time Magazine Cover 412 %
5. Ashlee Simpson Rumors 370 %
6. Kristy Lee Cook 334 %
7. U.S. Earthquakes 257 %
8. Eli Manning Wedding 217 %
9. Earth Day 200 %
10. Mariah Carey 170 %


Search Gainers:


Search interest in Marilyn Monroe skyrockets 800 percent after rumors of a Monroe sex tape selling for $1.5 million began to surface last week. Skeptics claim the tape is a sham and reports now indicate the sex tape was a part of a publicity stunt by Keya Morgan, a memorabilia collector who claimed to stumble across the footage while researching his documentary on Monroe. Search activity is also on the rise for Time Magazine, up 412 percent following controversy surrounding its April 21 cover issue. Time editors decided to take the famous Iwo Jima photograph of the Marines raising the American flag and replace the flag with a tree to promote environmental awareness. Iwo Jima veterans including Donald Mates are now outraged, calling Time's move a "disgrace." Time managing editor Richard Stengel appeared on MSNBC April 17 defending the cover's purpose stating the U.S. needs to make a major effort to fight climate change. Meanwhile, Craigslist makes its first-ever appearance on the list, debuting at number 40 on the Lycos 50 this week. And controversial talk radio personality Howard Stern re-enters the Lycos top search list at number 39 following the surprise, apparent departure of his on-air sidekick, comedian Artie Lange. During a live broadcast last week, Lange quit his 7-year-run on "The Howard Stern Show," following a violent outburst on Thursday's Sirius Satellite Radio broadcast. Lange had an altercation with his personal assistant in the hallways of Stern's studio that made its way on air and nearly became physical before show staffers intervened. Lange then told Stern, "I can't guarantee that won't happen again," to which Stern quickly replied: "Then you can't be here anymore." Lange then offered his resignation, which Stern accepted. While fans wait to see if Lange's resignation will hold, Stern's show did not broadcast live on Friday and is on vacation this week.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending April 19, 2008:
1) Eva Longoria 6) Pamela Anderson
2) Mariah Carey 7) Beyonce Knowles
3) Paris Hilton 8) Perez Hilton
4) Clay Aiken 9) Kim Kardashian
5) Britney Spears 10) Ashlee Simpson


About Lycos, Inc.


Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema video platform, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, WhoWhere.com and The Lycos 50(TM). Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:


Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, Inc., +1-781-370-2853,
Kathy.O'Reilly@lycos-inc.com

Web site:

http://www.lycos.com/
http://50.lycos.com/
http://lycos50.tripod.com/blog
http://redcarpet.tripod.com/blog
http://www.daum.net/


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