Ang Lee's Lust, Caution Captures Outstanding Film Honors at the 2008 JCPenney Asian Excellence Awards(R)

Ang Lee's Lust, Caution Captures Outstanding Film Honors at the 2008 JCPenney Asian Excellence Awards(R)

Tony Leung, Sharon Leal, B.D. Wong, Lindsay Price, Sonja Sohn, Rex Lee, Cheryl Burke and JabbaWockeeZ are Among the Night's Big Winners at the Star-Studded Event

JCPenney Asian Excellence Awards(R) to Air on E! Entertainment Television Thursday, May 1 at 6 p.m. ET/PT

LOS ANGELES, April 24 /PRNewswire/ -- The 2008 JCPenney Asian Excellence Awards(R) was held at UCLA's Royce Hall yesterday, attracting some of the hottest stars in film and television. Hosted by Carrie Ann Inaba (Dancing with the Stars) and Bobby Lee (MADtv), Hollywood players came out in force to honor Asian and Asian Americans' accomplishments in the arts and entertainment, sports and business. The 2008 JCPenney Asian Excellence Awards will air on E! Entertainment Television on May 1 at 6 p.m. ET/PT, 5 p.m. CT and will be available on Comcast on Demand, beginning May 7.

Here are all the winners of the 2008 JCPenney Asian Excellence Awards(R):

OUTSTANDING FILM - Lust, Caution - Director, Ang Lee

OUTSTANDING FILM ACTOR - Tony Leung, Lust, Caution

OUTSTANDING FILM ACTRESS - Sharon Leal, This Christmas

OUTSTANDING TELEVISION ACTOR - B.D. Wong, Law & Order, SVU (NBC)

OUTSTANDING TELEVISION ACTRESS - Lindsay Price, Lipstick Jungle (NBC)

SUPPORTING TELEVISION ACTRESS - Sonja Sohn, The Wire (HBO)

SUPPORTING TELEVISION ACTOR - Rex Lee, Entourage (HBO)

FAVORITE TV PERSONALITY - Cheryl Burke, Dancing with the Stars (ABC)

FAVORITE REALITY STAR - JabbaWockeeZ, America's Best Dance Crew (MTV)

In addition, the Asian Excellence Awards presented two honorary awards. YouTube co-founder Steve Chen was presented with the Pioneer Award and Olympic Figure-Skating Champion Kristi Yamaguchi received the special Inspiration Award. Quentin Tarrantino presented a special tongue-in-cheek "Half Asian Award" to actor/comedian Rob Schneider.

Live performances during the event included JabbaWockeeZ, an all-male dance crew that gained fame by appearing on America's Got Talent and then went on to win the MTV hip hop dance reality series America's Best Dance Crew earlier this year. Also, the street dance group KABA Modern, a top finalist in America's Best Dance Crew show, and rapper Roscoe performed. In addition, internationally known actress and singer Tia Carrere sang two songs from her 2008 Grammy-nominated Hawaiian music album Hawaiiana.

The Asian Excellence Awards also included such celebrity presenters and attendees as Steven Seagal, Quentin Tarantino, Kelly Hu, Lindsay Price, Sonja Sohn, Verne Troyer, B.D. Wong, Andre Royo, Ian Ziering, Carrie Ann Inaba, Bobby Lee, Jack Yang, Rob Schneider, Daisy Fuentes, Roger Fan, Russell Peters, Devon Aoki, Sharon Leal, Tamlyn Tomita, Bai Ling, Cheryl Burke, Cristian de la Fuente, Se7en, Daisy Fuentes, Will Yun Lee, Michelle Krusiec, Michael Yo, Brenda Song, Rex Lee, Navi Rawat, Jack Yang, Michaela Conlin, James Saito, and Teresa Cheung.

About the Asian Excellence Awards(R)

The Asian Excellence Awards(R) is the only annual nationally televised event celebrating the outstanding achievements of Asians and Asian Americans in film, television, music, and the performing arts. Welly Yang is the creator and executive producer of the Asian Excellence Awards (R), working with Syd Vinnedge Productions. Teddy Zee and Hugh Wright are Executive Producers. Greg Sills is the Supervising Producer. Grace C. Lee, Jane Mun, Eddie Delbridge and Cindy Hwang are Producers.

JCPenney will be supporting the 2008 Asian Excellence Awards(R) as the exclusive retail sponsor for the second year in a row. Other sponsors include Anheuser-Busch, State Farm, The Korea Times, Courvoisier, Verizon Wireless and Shen Consulting, Inc.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,073 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

First Call Analyst:
FCMN Contact:

Source: The Asian Excellence Awards

CONTACT: Patricia Frith of Patricia Frith Marketing, +1-818-876-0480,
pfmarketing@roadrunner.com; or Teresa Wiedel of AZN Television,
+1-303-712-5457, teresa.wiedel@azntv.com, both for The Asian Excellence
Awards

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