LG Mobile Phones Launches LG: Rally for Music Contest

LG Mobile Phones Launches LG: Rally for Music Contest

Promotion Gives Undiscovered Musical Talent a Chance at Stardom and Fans a Chance to Win Valuable Prizes

SAN DIEGO, April 21 /PRNewswire/ -- LG Electronics MobileComm U.S.A Inc. (LG Mobile Phones) today announced the launch of LG: Rally for Music at http://www.rallyformusic.com/, a Web-based social platform that aims to connect, inspire and motivate young people and allow undiscovered musical talent to shine and be recognized.

Music fans and aspiring musicians alike will be able to create personal profiles, commune across shared musical interests and enter to win valuable prizes. Registered users will have the chance to land a rock star opportunity through a video-based performance competition or enter monthly sweepstakes for the chance to win valuable prizes which include: LG high-definition TVs, MP3 players and the latest in mobile phones. Musicians will be able to upload their performance video for the chance to be rated and reviewed by their peers, with the top four contestants gathering for a live competition held August 2008 in New York City to determine the final winner. The event will be broadcast live on http://www.rallyformusic.com/.

Participants will then have a chance to go online to vote for their favorite with the grand prize of $15,000 to be awarded to the best musical talent with the most votes.

"LG Mobile Phones is a leading maker of music handsets and we appreciate the importance of music to our customers' everyday lives," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "The Rally for Music program is one of the many ways we are getting involved in music and music education. We look forward to crowning a winner and giving talented musicians an avenue to showcase their work."

Musicians and fans will easily be able to spread the musical message with Rally for Music widgets they can share on their social networking profiles. Participants will be able to promote their entries, pick their favorite videos and encourage friends to log on and vote. Please visit http://www.rallyformusic.com/ for full details and contest rules.

About LG Electronics, Inc.

LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit http://www.lge.com/.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com/.

First Call Analyst:
FCMN Contact:

Source: LG Electronics MobileComm U.S.A Inc.

CONTACT: Demetra Kavadeles of LG Mobile Phones, +1-858-635-5232,
dkavadeles@lge.com; or Lana Rushing of Ogilvy PR, +1-310-248-6183,
lana.rushing@ogilvypr.com, for LG

Web site:

http://www.lgusa.com/
http://www.lge.com/
http://www.rallyformusic.com/

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