MOG Welcomes Alex Brough as VP, Sales and Strategic Partnerships

MOG Welcomes Alex Brough as VP, Sales and Strategic Partnerships

MTV Alum to Spearhead All Revenue Generating Partnerships

BERKELEY, Calif., April 21 /PRNewswire/ -- MOG (http://mog.com/), a network of thousands of music blogs powered by industry-leading music discovery technology, today welcomed Alex Brough as Vice President, Sales and Strategic Partnerships.

Alex brings over 12 years experience in sales and online marketing to MOG. Prior to joining MOG, Alex worked at MTV Networks since 1999. Most recently, Alex ran West Coast sales operations for MTV's Digital platforms including website, wireless, and virtual environments. At MTV, Alex consistently over-delivered on all sales goals thanks to deals with industry leaders such as Microsoft and T-Mobile. He was responsible for over $20 million in digital revenue on the west coast for the MTV brand alone.

"I've known Alex since I hired him at SonicNet/Addicted to Noize in the late nineties," said David Hyman, MOG founder and CEO. "Alex was our first West Coast account executive and went on to cement landmark online advertising deals with major brand marketers, including Levi's, Nike and Toyota Motors. We're excited to see him work his magic at MOG."

During his tenure at MTV, Alex spearheaded the sales and content strategy for movie studios and video games within MTV's digital properties. Working with the digital and television teams responsible for each category's business at MTV, Alex developed digital extensions and convergent promotional opportunities across all of MTV's screens. This resulted in some of the first "upfront" partnerships in the digital space for the movie studios and the first non-endemic upfront deals for the gaming companies. Those who participated included Sony's Columbia Tri-Star and Universal Pictures in the movie side as well as Electronic Arts and Microsoft's Xbox in the gaming category.

"Joining MOG and reuniting with David to harness the potential of the burgeoning online music space is incredibly exciting," said Brough. "Music is at the forefront of media change on the Internet, and I'm looking forward to being a part of the revolution."

A graduate of University of Vermont School of Business with Honors, Alex lives and works in Los Angeles, where he is a member of the LA Ad Club. Alex also served as a board member of Audio Alley: San Francisco from 1999-2002.

Since its public beta launch in July 2006, MOG has provided the ultimate tools for expressing yourself as a musical human being. The result is a world-class online music destination created by MOG's passionate community of music lovers and comprised of a network of thousands of music blogs.

When you download the MOG-O-MATIC application, MOG tracks everything you're listening to on your computer and iPod and automatically posts it to your MOG page, so anyone in the MOG community can instantly see what you're listening to. With that information MOG is able to connect you with others who are most like you musically. The end result is an incredible platform for music discovery.

About MOG

MOG (http://mog.com/) is a network of thousands of music blogs created by a passionate community of music lovers and powered by cutting edge filters that make it ridiculously easy to find the music, videos, news and reviews that match your musical taste. Completely free, MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing at MTV Interactive, and self-proclaimed music freak. MOG, which has raised $3.2 million dollars in Angel funding to date, was founded in June 2005 and is headquartered in Berkeley, CA. MOG launched its public beta July 2006. For more information go to http://www.mog.com/.

First Call Analyst:
FCMN Contact:

Source: MOG

CONTACT: Dana Smith of Dadascope Communications, +1-510-524-2066,
+1-510-682-3141, dana@dadascope.com

Web site: http://mog.com/

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