Launch of UTVi - The English Business News Channel

Launch of UTVi - The English Business News Channel

Content tie up With ABC News - USA's Premiere News Source

MUMBAI, April 2/PRNewswire/ -- The Promoter group of India's leading Media & Entertainment Company,
today announced the launch of UTVi, an English Business News Channel. The
channel is positioned for the growing business aspirations of a Young India.

UTVi has also concluded a strategic content tie-up with Disney-ABC
International Television (Asia Pacific), the international TV distribution
arm of The Walt Disney Company, for ABC News programming and services. This
collaboration offers UTVi audiences a global perspective and international
programming.

Ronnie Screwvala - CEO UTV Software Communications Ltd. says, "The
English Business News segment reflects a huge opportunity. To date the
first mover in the Business television space occupies 80% market share -
which to us reflects a tremendous untapped opportunity. With UTV's experience
in Content, Business and Broadcasting, and with one of the best teams
assembled, we feel extremely excited to enter this space.

Today, the young Indian, the entrepreneur, the CEO - all need to be
globally informed and have a 360 degree perspective on Business, much more
than stocks and shares, and that's what we aim to do at UTVi.

Our tie up with ABC News will not only bring International perspective,
but with their prowess in News and Feature shows- add that cutting edge that
our viewers will want from a well rounded Business Channel."

ABC News President David Westin says, "We are pleased to be collaborating
with UTVi in their new enterprise. This gives us an excellent opportunity to
provide our reporting to the people of South Asia, as well as to enhance our
coverage of news in the region. We also plan to work with our new colleagues
at UTVi to create news programs and bulletins combining the expertise of both
organizations for the benefit of the growing UTV audiences."

Arun Anant, CEO and Govindraj Ethiraj, Editor-in-Chief have between them
built a strong and dynamic start up team to run the business. Recent addition
to the team has been Sumit Gupta who takes over the role of Chief Operating
Officer.

Arun Anant, CEO, UTVi says, "UTVi will be India's most powerful,
interactive news and information network. We will connect real time news
through multiple platforms like television, web & mobile. UTVi will be a
business news channel going beyond the stock markets."

The programming of the channel will de-jargonize the financial markets.

Says Govindraj Ethiraj, Editor in Chief, UTVi, "UTVi is a product that is
built on exhaustive consumer insights and understanding. Our aim is to grow
the market for business news and information in India, as it is growing
globally. We also believe that today's students, managers, businessmen and
entrepreneurs want information and knowledge that empowers them from within
India and the world at large. The service will also offer cutting edge shows
on careers, technology, automobiles, travel and good living," he adds.

UTVi will have a look and feel, never seen by Indian Audiences before.
Broadcast Design International, a California based, world renowned set
designing agency has been retained to create the sets for the channel.The new
dynamic graphics package and logo for UTVi News has been created by Renderon
Broadcast Design, a Toronto based, award winning design, production and
multimedia firm.

The countdown has begun! Keep tuned for UTVi...simplifying business!

About Unilazer:

Unilazer Limited - the holding company of the Promoter Group pioneered
Cable TV in 1981 before founding UTV in 1991 which then went on to becoming
India's foremost integrated Media & Entertainment Company with leadership
position in 4 verticals that include Movies, TV Content, Interactive
(Animation & Gaming) and Broadcasting.

About ABC News:

More people get their news from ABC News than from any other source. ABC
News is responsible for all of the ABC Television Network's news programming
on a variety of platforms: television, radio and the Internet. With an
average television and radio audience of 180 million people in a given month,
ABC News far surpasses the competition. More than 2,300 affiliate stations
broadcast ABC News Radio's global news coverage. In addition, ABC News NOW is
a 24-hour news and information network currently available to 42 million
users across cable, broadband, and mobile platforms. NewsOne, the affiliate
news service of ABC News, provides live and packaged news, sports, and
weather reports to 200 ABC affiliates, as well as more than 30 domestic and
international clients.

Media Enquiries

The Walt Disney Company in India UTV Software Communications Ltd.
Sesha Kanthamraju Preeti Puri Sharma
Seshasaye.Kanthamraju@disney.com Head - Corporate Communications & PR
Tel. +91-98207-15609 M: +91-98205-18218
Disney-ABC International Television E: preeti@utvnet.com
(Asia Pacific)
Danielle Nasrallah
Danielle.nasrallah@disney.com
Tel: +852-2203-2352
Mob. +852-9261-2264

Source: UTVi

The Walt Disney Company in India, Sesha Kanthamraju, Preeti Puri Sharma, Seshasaye.Kanthamraju@disney.com, Tel. +91-98207-15609, Disney-ABC International Television (Asia Pacific), Danielle Nasrallah, Danielle.nasrallah@disney.com, Tel: +852-2203-2352, Mob. +852-9261-2264; UTV Software Communications Ltd. Head - Corporate Communications & PR, M: +91-98205-18218, E: preeti@utvnet.com

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Profile: intent