Gas Station TV Launches Search for National Broadcast TV(TM) Star

Gas Station TV Launches Search for National Broadcast TV(TM) Star

Competition pits contestants against each other to find the face of GSTV

DETROIT, April 7, 2008 /PRNewswire/ -- Gas Station TV (www.gstv.com), the industry leader in digital away-from-home television, today launches the search for the face of the GSTV Network. The "Gas Station TV's Wanna Be A BroadcaSTAR(TM)" contest will find and award one U.S. resident with a hosting position on a recurring national broadcast lifestyle segment and a cash prize.

The contest kicks off today with a national call for online entries as well as a live "American Idol-like" casting call in Detroit, GSTV's home market, on April 12. Aspiring "BroadcaSTARs" may submit auditions online at the BroadcaSTAR homepage at www.beabroadcaSTAR.com until the May 4 deadline for entries. Then, viewers will be able to cast their votes online on the BroadcaSTAR homepage from May 12 - June 30. The winning BroadcaSTAR -- to be announced July 17 -- will be presented with a $2,500 cash prize and featured as the host of a new recurring lifestyle segment on the GSTV Network.

"As we add diverse, more impactful levels of content to GSTV, we're looking for fresh broadcast-ready talent," said David Leider, CEO of GSTV. "We want to give our viewers the power of the vote, to choose the star they'd like to see each time they visit our stations and watch our Network -- further driving consumer enjoyment and engagement with our "off-the-couch" TV."

The winning BroadcaSTAR's lifestyle segment will feature topics such as technology, entertainment, health, the environment, travel, sports and more. In addition, GSTV's advertising partners will be able to customize the segment to their specific interests -- creating yet another avenue to engage consumers with their brands.

GTSV is leveraging a diverse array of non-traditional media to promote the contest including the BroadcaSTAR official Web site, popular social media networks such as MySpace, Facebook, YouTube and more. GSTV will drive awareness of the search on its 5,000-plus screens atop gas station pumps in more than 400 cities in the top U.S. media markets. The entire campaign -- including its advertisers and select BroadcaSTAR hopefuls -- will have exposure to more than 20 million viewers throughout the year. In addition, sponsors have the opportunity to brand promotions for the event starting from the casting call through the debut of the winner's lifestyle segment.

"This campaign is another fun, creative and effective way to augment existing marketing strategies and add actionable value to the consumer experience at the pump and beyond," said David Leider, CEO of GSTV.

About Gas Station TV (www.gstv.com)

Gas Station TV is the largest provider of television at the pump. Gas Station TV's Gas Network reaches captive consumers for 4 1/2 to 5 minutes during a natural pause point in their day. There is only one channel: No DVRs, channel surfing, or multitasking. GSTV provides an off-the-couch programming experience with exclusive news and entertainment content from CBS, sports from ESPN, and local weather -- to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.

Gas Station TV's Convenience Store Network will complement GSTV's Gas Network at select gas station convenience stores throughout the country. It will feature the same industry leading content experience as GSTV's Gas Network, and enable marketers to create even deeper impact with on-the-go consumers. This forecourt/in-store combination further transforms the gas station to a highly sought-after media destination to inform and influence consumers at a desirable Point-of-Purchase, when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers.

GSTV is currently on over 5,000 screens in more than 400 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Houston, Washington D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO, ARCO am/pm, BP, Chevron, Conoco-Phillips, Citgo, Exxon-Mobil, Murphy USA, Shell, Speedway, Valero, Sunoco stations. Gas Station TV will be on over 12,000 screens at leading gas retailers in the Top 15 DMAs+ in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit www.gstv.com for more information. Gas Station TV, "It's always Primetime at the Pump."

First Call Analyst:
FCMN Contact:

Source: Gas Station TV

CONTACT: Jenn Korail of Airfoil Public Relations, +1-248-304-1429,
Korail@airfoilpr.com, for Gas Station TV

Web site:

http://www.gstv.com/

-------
Profile: intent