Diego Shrinks to Bug Size on a High-Stakes Rescue Mission in 'It's a Bug's World,' a New Go, Diego, Go! Special Premiering Monday, May 12, at 9:30 a.m. (ET/PT) on Nick Jr.

Diego Shrinks to Bug Size on a High-Stakes Rescue Mission in 'It's a Bug's World,' a New Go, Diego, Go! Special Premiering Monday, May 12, at 9:30 a.m. (ET/PT) on Nick Jr.

'It's A Bug's World' Premieres During Special Week of Critter-Themed Episodes of Nick Jr. Favorites, Including Debut of The Backyardigans Episode 'What's Bugging You?'

NEW YORK, April 23 /PRNewswire/ -- Preschoolers will get a bug's eye view of the world when their favorite bilingual animal rescuer shrinks to insect proportions in the new half-hour Go, Diego, Go! special, "It's A Bug's World," premiering Monday, May 12, at 9:30 a.m. (ET/PT) on Nick Jr. The episode, which takes Diego on a pint-sized, high-stakes adventure filled with beetles, frogs, anteaters and giant raindrops, premieres during a special bug-themed week of hit Nick Jr. series, from Monday, May 12 to Friday, May 16. Kicking off with a new episode of The Backyardigans titled "What's Bugging You?" (Monday, May 12, 9:00 a.m., ET/PT), the critter-themed week will feature additional episodes of Go, Diego, Go! and The Backyardigans, plus episodes of Dora the Explorer, Ni Hao, Kai-lan, Yo Gabba Gabba!, The Wonder Pets! and Max & Ruby.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080423/NYW076 )

In "It's a Bug's World," Diego and his friend Kicho are on their way to the Whirligig Beetle dance contest and they use Kicho's magic flute to shrink to bug size to enter the secret river. But when they get to the contest, Benito the Beetle's dance partner Betty hasn't arrived and if she doesn't make it, Benito can't participate. With Click the Camera's help, Diego finds Betty who has hurt her wing and can't fly to the river. On the rescue mission, Diego and Kicho navigate around "giant" animals that can't see them because they're bug size and ask for help from Spanish speaking flowers to protect them from "giant" raindrops. Betty uses her stinky beetle smell to get away from a frog, and Baby Jaguar must step high to help them through a muddy road. After Diego climbs up a spider web, they enter the secret river and reunite Betty and Benito in time for the contest.

Beginning Monday, April 28, Nick Jr. will roll out content from "It's a Bug's World" across the following platforms:

-- Video On Demand will feature a two-minute 'sneak peek' and clips
from "It's a Bug's World," plus additional episodes from Go, Diego,
Go! on Comcast, Charter, Cablevision, Verizon FiOS and Cox.
-- Nick Jr. Video, Nick Jr.'s broadband video service available on
Nickjr.com, will begin streaming a two-minute 'sneak peek' and clips
from "It's a Bug's World," plus additional bug-themed episodes from
Go, Diego, Go!
-- A two-minute 'sneak peek' from "It's a Bug's World," plus additional
themed clips from Go, Diego, Go! episodes will be available on
wireless carriers.

In each episode, Diego (Jake T. Austin) receives a call for help at his Animal Rescue Center in the rainforest. With help from his friends, high-tech gadgets and viewers at home, Diego identifies and locates the animal in trouble and the adventure begins. Diego is joined by his 11-year-old sister Alicia (Serena Kerrigan), a computer whiz who is also bilingual and easily switches between speaking English and Spanish. Baby Jaguar is the animal closest to Diego's heart, and his youthful eagerness sometimes puts him in precarious situations. Other characters include Click (Rosie Perez), a high-tech camera with a knack for locating lost animals; Rescue Pack, a messenger bag that can transform into any form of transportation that Diego needs, like a boat, snowboard or parasail; and the Bobo Brothers, a mischievous pair of spider monkeys. Diego's cousin Dora also makes guest appearances in the series.

Go, Diego, Go! was created and executive produced by Chris Gifford and Valerie Walsh Valdes, the same team behind the phenomenal hit show Dora the Explorer.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9:00 a.m. - 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080423/NYW076
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com
Source: Nick Jr.

CONTACT: Press, Heather Brown, +1-212-846-6240, Heather.brown@nick.com,
or Photo, Michelle Hernandez, +1-212-258-7722, Michelle.hernandez@nick.com,
both of Nickelodeon

Web site:

http://www.nick.com/

NOTE TO EDITORS: Art and DVD screeners available upon request.

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