AT&T Delivers Live and On-Demand Performances From Coachella Valley Music & Arts Festival

AT&T Delivers Live and On-Demand Performances From Coachella Valley Music & Arts Festival

AT&T blue room Kicks Off Festival Season With Exclusive Webcast of Coachella 2008

SAN ANTONIO, April 22 /PRNewswire-FirstCall/ -- Spring is in the air, and for music lovers that means just one thing -- today's hottest bands are about to heat up the stage at the Coachella Valley Music & Arts Festival (http://www.coachella.com/).

AT&T Inc. (NYSE:T) announced today that the company will be offering an exclusive live webcast from the 2008 Coachella Valley Music & Arts Festival on the AT&T blue room (http://www.attblueroom.com/) daily April 25 - 27. In addition, on-demand content from the festival will be available across the three screens -- on blue room, on AT&T U-verse(SM) TV and through Cellular Video(1) on AT&T wireless devices -- in May.

"We are proud to consistently bring music fans opportunities to experience their favorite music in new and unique ways," said Dan York, head of Content and Programming, AT&T Entertainment Services. "Through our agreement with Coachella, we're able to deliver consumers with great music from this popular festival no matter where they are -- on the TV, the PC and the wireless device."

"AT&T blue room is an important part of our marketing initiatives," said Joey Schultz, vice president of AT&T Consumer Marketing. "As we continue to deliver webcasts of today's top music festivals, we create opportunities to introduce consumers to AT&T's full lineup of products and service offerings."

Other live webcasts scheduled for the year that will be offered exclusively by AT&T include:

-- The New Orleans Jazz and Heritage Festival: New Orleans, May 3 - 4
-- Bonnaroo Arts and Music Festival: Manchester, Tenn., June 13 - 15
-- Lollapalooza: Chicago, Aug. 1 - 3
-- Austin City Limits Music Festival: Austin, Texas, Sept. 26 - 28

A complete performance lineup for the webcast of Coachella 2008 will soon be available at http://www.attblueroom.com/music. Additional festival dates, performance lineups and event details will also be added to blue room throughout the next several months.

AT&T Entertainment Services is a division within AT&T that is focused on delivering innovative and unique entertainment services and multiplatform advertising opportunities across the three screens. To date, the blue room and its online channels have generated more than 135 million page views and have fueled sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building an affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit http://www.att.com/.

(1) Requires 3G, CV, and MEdia(TM) Net functionality.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Sean Lashley of AT&T, +1-314-982-1746, wireless,
+1-618-444-0707, slashley@attnews.us

Web site:

http://www.att.com/

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