YouTube.com Accounted for 1 Out of Every 3 U.S. Online Videos Viewed in January

YouTube.com Accounted for 1 Out of Every 3 U.S. Online Videos Viewed in January

Total Video Viewing Down Slightly in January after Record-Breaking December

RESTON, Va., March 14 /PRNewswire-FirstCall/ -- comScore (NASDAQ:SCOR), a leader in measuring the digital world, today released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Google Sites Extends Lead in Online Video Market Share

Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).

Top U.S. Online Video Properties* by Videos Viewed
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
Videos Share (%) of
Property (MM) Videos

Total Internet 9,814,010 100.0%
Google Sites 3,363,335 34.3%
Fox Interactive Media 584,132 6.0%
Yahoo! Sites 315,001 3.2%
Microsoft Sites 199,288 2.0%
Viacom Digital 197,737 2.0%
AOL LLC 118,033 1.2%
Disney Online 95,041 1.0%
Time Warner - Excl. AOL 85,467 0.9%
ESPN 81,402 0.8%
ABC.COM 49,017 0.5%

* Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL LLC (21.9 million).

Top U.S. Online Video Properties* by Unique Viewers
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
Unique Viewers Average Minutes
Property (000) per Viewer

Total Internet 139,521 206.3
Google Sites 80,056 109.9
Fox Interactive Media 53,913 11.7
Yahoo! Sites 36,362 18.0
AOL LLC 21,859 7.4
Viacom Digital 21,690 33.0
Microsoft Sites 20,842 30.0
Time Warner - Excl. AOL 13,914 18.2
Disney Online 13,005 8.9
ESPN 8,798 15.9
Apple Inc. 8,743 21.2

* Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.

Other notable findings from January 2008 include:
-- More than three-quarters of the total U.S. Internet audience
(75.7 percent) viewed online video.
-- 78.5 million viewers watched 3.25 billion videos on YouTube.com
(41.4 videos per viewer).
-- 49.4 million viewers watched 534 million videos on MySpace.com
(10.8 videos per viewer).
-- The average online video duration was 2.9 minutes.
-- The average online video viewer consumed 70 videos.

To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate.

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Source: comScore, Inc.

CONTACT: Andrew Lipsman of comScore, Inc., +1-312-775-6510,
press@comscore.com

Web site:

http://www.comscore.com/

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