Overwhelming Consumer Response to Lend America's Primetime Showing of Critically Acclaimed Educational Television Program

Overwhelming Consumer Response to Lend America's Primetime Showing of Critically Acclaimed Educational Television Program

- Receives over 4,000 inquiries in first five minutes from homeowners seeking mortgage solutions -

MELVILLE, N.Y., March 27 /PRNewswire/ -- Lend America, a leading direct- to-consumer residential mortgage lender focused on originating government- insured loans, announced today that the latest installment of Mortgage Watch its consumer educational television series that aired the evening of March 25th on the NBC television network, generated more than 4,000 inquiries into the company's 1-800-FHA-FIXED telephone hotline during the first five minutes of the half-hour program and calls continued to come in at a high rate after the conclusion of the program.

The program allowed consumers to learn how Federal Housing Administration (FHA) loans can help thousands of homeowners refinance and purchase using the FHA program which recently received a boost in loan limits as part of The Economic Stimulus Package of 2008. Lend America's timely guidance on navigating the FHA process was welcomed by thousands of viewers, many of whom are facing potential foreclosure. The company's long-term to commitment to educating consumers on the benefits, safety and security of available FHA solutions was the catalyst for creating the television series and 1-800-FHA-FIXED, a telephone hotline manned by trained mortgage consultants.

Michael Ashley, Chief Business Strategist of Lend America commented, "Our research indicates that many existing and potential homeowners are still not aware of who to contact for help, or how simple it is to qualify for a low fixed-rate FHA insured mortgage. As a leader in FHA lending, we believe it is our responsibility to educate borrowers on the benefits of an FHA loan and the relevant developments such as the recent increase of FHA insure home loans of up to $729,750 from the previous cap of $362,790 in high cost areas of the country." Mr. Ashley added, "During this time of national crisis in residential lending, we believe that airing our educational programming in primetime through the national broadcast media would be the quickest, most efficient means to get this message out."

To view the highlight video, please click on the following link: http://www.lendamerica.com/tv-commercials/mortgage-tv-commercials.cfm

Over the next week the program will appear on the following broadcast stations:

WWOR MY TV-9 Sat 29-Mar 10:00 AM New York
PAX Network Mon 31-Mar 12:00 PM Nationwide
PAX Network Mon 31-Mar 3:00 PM Nationwide
PAX Network Tues 1-Apr 11:00 PM Nationwide
PAX Network Wed 2-Apr 12:00 PM Nationwide
PAX Network Fri 4-Apr 8:00 AM Nationwide
WWOR MY TV-9 Sat 5-Apr 9:00 AM New York
WPIX CW TV-11 Sun 6-Apr 9:30 AM New York
WNYW FOX-5 Sun 6-Apr 12:00 PM New York

About Lend America

Lend America, a National Mortgage Banking Organization and one of New York's largest privately owned direct lenders, has proudly served the residential mortgage marketplace for over 20 years. The company is one of the most successful direct to consumer lenders in the United States and is the region's largest and most well known FHA direct lenders. Lend America is also the originator of successful nationwide broadcast television educational seminar programs. Lend America offers a wide range of home purchase and refinance programs to meet their clients' individual requirements. Lend America employs approximately 650 employees and is located at 201 Old Country Road, Melville, New York, 11747. For more information on Lend America, visit www.lendamerica.com

Source: Lend America

CONTACT: MEDIA, John Lovallo, +1-203-428-3215,
jlovallo@soleburycomm.com, for Lend America

Web site:

http://www.lendamerica.com/

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