Motion Network and Happigo to Launch Chinese TV Shopping Program for European Luxury Brands

Motion Network and Happigo to Launch Chinese TV Shopping Program for European Luxury Brands

ZUG, Switzerland, March 27/PRNewswire/ -- Swiss Hawk AG portfolio company Motion Network Holding Plc ("MNH") is
involved in launching the first Chinese TV shopping program dedicated to
European luxury brands with Happigo, through its group company Ante Time
Productions. Happigo was founded by Hunan Broadcasting Group, the biggest
private media group in China, and the Hunan Satellite TV Station, one of the
most famous Chinese TV stations. Happigo started operating on March 17, 2006
and up to now, Happigo is the one and only live TV transmission home shopping
company in mainland China that produces 10 hours' continuous live home
shopping programs.

Happigo broadcasts over a large part of the Chinese territory and over
all the most thriving regions in China. In 2007, Happigo covered 16 million
families and made YEN1,100,000,000 (roughly US$156,000,000) in sales. The
target for 2008 is set to YEN2,300,000,000 (roughly US$326,000,000). Happigo
members count 903,467 people, two third of them being women. 83 % of them are
between 20 and 45. It is a young audience asking for trendy and new products.

The new program produced by Ante Time Production will be broadcasted live
at 7:00pm when the audience reaches its peak for all age-groups. Sales can
reach up to YEN15,000 (roughly US$2,100) per minute. For a special package of
cosmetics which sale began on 2007/12/28, Happigo has already sold 7316
packages (YEN3,673,000 ; roughly US$520,500) and broadcasted 10 live shows
for this particular product.

The co-production combines Ante Time Production's expertise in quality TV
program production and local network in Europe with Happigo's renowned
nationwide and successful home shopping TV channel. This first co-production
between Ante Time and Happigo is the benchmark for further co-operations in
China.

About Ante Time Production

Ante Time Production based in Paris is a division of MNH and is a video
and film production company offering a wide range of content production and
technical facilities. Ante Time works with solid partners such as Golden
Eagle Broadcast Group and Oriental CJ in China for products and TV content
exports. Ante Time's aim is to provide quality content for a triple play
media convergence challenge, working internationally thanks to the new
streams of MNH. Ante Time also has expertise in the area of sponsoring. TV
content is mostly backed up by sponsors or bartering operations. Currently,
Ante Time works with a large range of brands able to implement and co-finance
TV production costs with content relevant to the brands.
http://www.antetimeprod.com/

About Happigo

Happigo Home Shopping Co., Ltd., is a modern media company using
multi-media (television, Internet and magazines) to create a selling
platform, and is dedicated to developing the new generation market of home
shopping in China. Happigo started broadcasting on 17 March 2006, and was
founded by Hunan Broadcasting Group, the biggest media group in China, and
Hunan Satellite TV Station, one of the most recognised TV stations in China.
Happigo is the first and for now the only live TV Home Shopping Company in
the mainland China. Since the very beginning, Happigo has been the first TV
channel that produces 10 hours' continual specialised live home shopping
programs. http://www.happigo.com/(in Chinese)

About Motion Network Holding Plc ("MNH")

MNH operates in the sector of communication and provides B2C and B2B
services in the area of Television, IPTV, Internet, media content production
and post production, software and retail. MNH operating services cover mostly
Europe, Far East and the US. MNH's wholly owned Luxembourg subsidiary Motion
Network TV ("MNTV") is the main group company that operates as a pan European
film and music dedicated TV channel. http://www.motionnetworktv.com.

About Swiss Hawk AG

Swiss Hawk AG is building an alternative asset investment company and
pursues an aggressive investment policy based on actively investing and
trading mainly in late stage pre-IPO and IPOs with high-growth potential and
planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange
Open Market.

For further information contact:

Christophe Kourdouly,
MNH/Antetime,
Tel: +33-1-72-100213/214

Mary Prendergast
Tel: +41-41-511-0198
Email: contact@swisshawk.com

Source: Swiss Hawk AG

For further information contact: Christophe Kourdouly, MNH/Antetime, Tel: +33-1-72-100213/214. Mary Prendergast, Tel: +41-41-511-0198, Email: contact@swisshawk.com

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