Online Game Emerges From Stephen King's 'The Mist' at Blockbuster.Com

Online Game Emerges From Stephen King's 'The Mist' at Blockbuster.Com

Gamers Get To Live The Movie, See Exclusive Footage For Free

DALLAS, March 18 /PRNewswire-FirstCall/ -- "The Mist" is rolling in today, with Blockbuster Inc. launching a free online game inspired by the Stephen King film at its website, http://www.blockbuster.com/.

The game pits players against the predatory "Mist" creatures from the movie and highlights that BLOCKBUSTER(R) will have exclusive rentals of The Weinstein Company film when it is released on DVD on March 25.

Now through April 8, "The Mist" game will give gamers a chance to live the movie. Players must defeat a series of predators, battling their way through three levels based on scenes in the film. Those who escape the mist and win the game get a sneak peak of an exclusive interview with Stephen King and director/screenwriter Frank Darabont. The full version of this interview will be featured on the rental DVD, exclusively available at participating BLOCKBUSTER stores and online at http://www.blockbuster.com/.

The public can access the game at http://www.blockbuster.com/.

In addition to the game, the landing page will feature the movie trailer, an option to rent the DVD and the option to receive a coupon redeemable for one $1.99 DVD rental at participating BLOCKBUSTER stores.

Based on the horror novella by Stephen King, "The Mist" tells the story of a mysterious mist that rolls into the town of Bridgton, Maine. David Drayton and his young son Billy are among a group of terrified townspeople who are trapped in a local grocery store by a strange, otherworldly mist. David is the first to realize there are "things" lurking in the mist -- deadly, horrifying things, not of this world. In this legendary tale of terror from master storyteller Stephen King, the thin veneer of civilization is stripped away, the masks are discarded and the true horror is revealed as us.

"The Mist" is part of an agreement that provides BLOCKBUSTER with exclusive U.S. rental rights to The Weinstein Company's theatrical and direct-to-video films, which are distributed by Genius Products, LLC. Other recent Weinstein Company releases made available for rent exclusively through Blockbuster include the Stephen King/Frank Darabont film "1408," "The Nanny Diaries" starring Scarlett Johansson, the Michael Moore documentary "Sicko" and the "Grindhouse" double feature including Quentin Tarantino's "Death Proof" and Robert Rodriguez's "Planet Terror."

About Blockbuster

Blockbuster Inc. (NYSE:BBI)(NYSE:BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,800 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/.

About The Weinstein Company

The Weinstein Company was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corp. in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner. The Weinsteins are actively working on the production, development and acquisition of projects for TWC.

About Genius Products

Genius Products, Inc. (BULLETIN BOARD: GNPI) , along with The Weinstein Company Holdings LLC, together owns Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Asia Extreme(TM), Discovery Kids(TM), Dragon Dynasty(TM), Dimension Films(TM), Entertainment Rights, Classic Media and Big Idea (Entertainment Rights group companies), ESPN(R), IFC(R), RHI Entertainment(TM), Sesame Workshop(R), The Weinstein Company(R) and WWE(R). Genius Products, Inc. is the managing member of Genius Products, LLC, in which it holds a 30% equity interest.

First Call Analyst:
FCMN Contact: as@sheahancomm.com

Source: Blockbuster Inc.

CONTACT: Tami Cannizzaro of Blockbuster Inc., +1-214-854-3190

Web site:

http://www.blockbuster.com/

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