Ness Technologies Announces New Version of Ness Content Office at NAB Exhibition

Ness Technologies Announces New Version of Ness Content Office at NAB Exhibition

Also on Display: the Ness Media Business Framework

MAIDENHEAD, England and HACKENSACK, New Jersey, March 20/PRNewswire-FirstCall/ -- Ness Technologies, Inc. (NASDAQ: NSTC), a global provider of information
technology services and solutions, today announced that it will unveil a new
version of its proprietary media contract management solution, Ness Content
Office(TM), at the NAB exhibition, to be held April 14-17, 2008 in Las Vegas.
Ness will also unveil its Media Business Framework - a comprehensive array of
flexible, globally available services and product solutions for media,
broadcast and publishing organizations.

The Ness Content Office(TM) solution (previously known as iRights) is an
advanced technology answer to the problems faced by media companies across
television, publishing, film, and music in managing rights, contracts and
royalty payments. The new version (version 6) represents a significant
extension to the product for the benefit of users who want to integrate and
automate rights, contracts and royalty payment processing.

"Ness Content Office is the most viable solution in the marketplace for
supporting end-to-end processing of contracts and payments management" said
Carolyn Pearson, head of production business systems at ITV plc. "In
addition, the Ness team has been able to demonstrate exceptional industry
knowledge and expertise enabling ITV to challenge and redevelop internal
business processes." ITV plc, the largest commercial broadcaster in the
United Kingdom, selected Ness Content Office(TM) for its Contracts and
Artiste Payments System (CAPS) in 2007.

The new version of Ness Content Office(TM) includes an advanced payment
module, based on FremantleMedia's market-leading artiste payments system.
This new module adds both production payroll and secondary residuals payment
functionality. Ness Technologies signed an exclusive license deal with
FremantleMedia, one of the largest global creators and producers of
television programming, formats, DVDs and ancillary IP.

The combination of FremantleMedia's artiste payment system and the Ness
Content Office(TM) solution will provide ITV with a proven, state-of-the-art
and solution for the CAPS project.

At NAB 2008, Ness Technologies will also unveil its Media Business
Framework, a comprehensive array of services and technologies provided
through Ness' global delivery capabilities. Media Business Framework
offerings include consulting and outsourcing in software product development,
system integration and application development, and proprietary products such
as the Ness Content Office(TM) along with advanced archiving solutions. Ness
Technologies is uniquely qualified to meet the needs of media, broadcast and
publishing companies with its deep expertise in media and broadcast industry
business processes combined with core competence in IT services.

"Media businesses operate within an increasingly competitive market. They
run on tight margins and need innovative services and solutions just to
maintain cost effectiveness," said Peter Sutton, Managing Director of Ness
UK, "The Media Business Framework demonstrates our commitment to deliver an
advanced portfolio of services and solutions engineered to help media and
broadcasting clients make the most efficient use of their IT infrastructure
to meet and beat their current and future business objectives."

About ITV plc

ITV is the UK's largest commercial broadcaster, with its family of
channels watched by more than 80% of the population every week. ITV has the
most successful commercial family of channels in the UK. ITV1 is the UK's
most popular channel in peak-time; ITV2 is the UK's biggest non-terrestrial
channel; ITV3 is the most popular non-terrestrial channel on Freeview; and
ITV4 had the most successful digital channel launch to date. ITV also owns
CiTV, the leading commercial children's channel on Freeview, and Men &
Motors. For more information about ITV plc, visit http://www.itv.com.

About FremantleMedia Ltd

FremantleMedia is one of the leading creators and producers of
entertainment brands in the world. FremantleMedia is part of the RTL Group,
Europe's largest television and radio broadcast company, which is in turn 90
percent owned by Bertelsmann AG, one of the world's major media and
entertainment companies. FremantleMedia's worldwide production arm is
responsible for many of the world's highest rated prime time entertainment,
drama, serial drama and factual entertainment programmes. FremantleMedia
Enterprises, the company's content exploitation arm, offers an unparalleled
licensing, distribution and home entertainment brand extension package. The
FremantleMedia Group (which includes TalkbackThames, UFA and Grundy amongst
others) has operations in 22 countries, one of the most comprehensive global
networks, creating over 10,000 hours of programming, rolling out more than 60
formats and managing over 300 individual titles. FremantleMedia has some of
the most sought after and long running formats in its catalogue, including:
Idols, The X Factor, Got Talent, Neighbours, The Bill, Family Feud and The
Price is Right. For more information about FremantleMedia Ltd, visit
http://www.fremantlemedia.com.

About Ness Technologies

Ness Technologies (NASDAQ: NSTC) is a global provider of end-to-end IT
services and solutions designed to help clients improve competitiveness and
efficiency. With over 8,000 employees and operations in 18 countries, Ness
partners with numerous software and hardware vendors worldwide. The Ness
media and entertainment vertical offers specialized and proprietary solutions
for Broadcast, Publishing and Digital Archive organizations. Drawing from its
holistic Media Business Framework, Ness provides consulting, system
integration and outsourcing services including the Ness Content Office(TM)
solution which automates the contract lifecycle from content rights to
financial operations, through distribution. Ness provides consulting, system
integration, and outsourcing services with onsite and local presence in North
America, Europe, Israel and Asia Pacific complimented by global delivery
model capabilities via centres across India and Eastern Europe. Clients
include, FremantleMedia, Hollywood Media, ITV plc, Pearson plc and others.
For more information about Ness Technologies, visit http://www.ness.com.

Forward Looking Statement

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements often are preceded by words such as "believes," "expects," "may,"
"anticipates," "plans," "intends," "assumes," "will" or similar expressions.
Forward-looking statements reflect management's current expectations, as of
the date of this press release, and involve certain risks and uncertainties.
Ness' actual results could differ materially from those anticipated in these
forward looking statements as a result of various factors. Some of the
factors that could cause future results to materially differ from the recent
results or those projected in forward-looking statements include the "Risk
Factors" described in Ness' Annual Report of Form 10-K filed with the
Securities and Exchange Commission on March 17, 2008. Ness is under no
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of such changes, new
information, subsequent events or otherwise.

Ness Technologies press contact:
David Kanaan
USA: +1-888-244-4919
Intl: +972-3-540-8188
Email: media.int@ness.com

Ness Technologies investor contact:
Drew Wright
USA: +1-201-488-3262
Email: investor@ness.com

Ness Technologies UK contact:
Stuart McLachlan
Tel: +44-1628-817034
Email: stuart.mclachlan@uk.ness.com

FremantleMedia contact:
Sonija Silberkuhl
Tel: +44-207-691-6700
Email: sonija.silberkuhl@fremantlemedia.com

Source: Ness Technologies Inc

Ness Technologies press contact: David Kanaan, USA: +1-888-244-4919, Intl: +972-3-540-8188, Email: media.int@ness.com. Ness Technologies investor contact: Drew Wright, USA: +1-201-488-3262, Email: investor@ness.com. Ness Technologies UK contact: Stuart McLachlan, Tel: +44-1628-817034, Email: stuart.mclachlan@uk.ness.com. FremantleMedia contact: Sonija Silberkuhl, Tel: +44-207-691-6700, Email: sonija.silberkuhl@fremantlemedia.com

-------
Profile: intent