Myxer Launches PROTECT Copyright Protection Program for Rights Holders

Myxer Launches PROTECT Copyright Protection Program for Rights Holders

Newly-expanded Office of Copyright Compliance administers industry-first program, which allows content owners to proactively enforce copyright on the mobile internet

DEERFIELD BEACH, Fla., March 20 /PRNewswire/ -- Myxer, the leader in ad-supported mobile content, today announced details of its PROTECT program, a powerful framework designed to address the concerns of copyright holders in the emerging new mobile economy. As one of the mobile industry's leading service providers, Myxer is working proactively with content owners, such as record labels, film and television studios, to give them unprecedented visibility into and control over the flow of content through the Myxer platform.

"The mobile industry is evolving at a breathtaking pace, and we're just beginning to realize the incredible potential of user-generated, independent, and other 'long tail' mobile content," said Myk Willis, CEO and Founder, Myxer. "In our role as a key service provider in this new mobile economy, we have a unique opportunity to drive the development of a healthy ecosystem that benefits everyone, from content owners to consumers and everyone in between. PROTECT allows us to aggressively continue our goal of expanding the universe of mobile content to millions of items contributed by independent artists and individuals, while working with more traditional media companies to protect their interests."

Building on the company's longstanding commitment to the Digital Millennium Copyright Act (DMCA), the PROTECT program is the culmination of months of technical, legal, and market development efforts. Taking inspiration from leading rights-administration systems, such as eBay's VeRO, PROTECT is a comprehensive, proactive, and powerful tool for content owners in the digital age. Embracing the same principals of openness and simplicity that drive Myxer's core business, PROTECT gives content owners open access to content administration tools enabling direct and immediate results based on the DMCA framework.

In related news, Myxer announced today that the existing Copyright Compliance Officer position has been promoted to an executive-level position reporting directly to the President. Marsha Creely, who previously held the position on a part-time basis, will be promoted into the new position and will oversee the Office of Copyright Compliance. "Marsha has been a key member of the Myxer team for the last two years, working in a variety of compliance, support, and artist advocacy roles. In this complex and fast-changing environment, I can think of no one more qualified for this newly-expanded role," said Willis.

"Balancing the pressing need to radically simplify mobile content delivery for the masses, while addressing the very real concerns of more traditional content owners, is a challenge for the entire industry. Myxer is committed to working closely with content owners to insure their rights are fully protected, and is proud to lead the industry in copyright compliance efforts," said Creely.

For more details on PROTECT, please contact Myxer's Office of Copyright Compliance at copyright@myxer.com.

About Myxer

Myxer (http://www.myxer.com/) is the leader in free, ad-supported mobile content. Bringing the spirit and scale of the internet to the mobile industry, Myxer radically simplifies the way content and services are delivered to an increasingly mobile world. By connecting thousands of content partners with their audience of millions of users around the world, Myxer is the vanguard of a new mobile economy. For content providers, advertisers and consumers, Myxer's mobile platform enables quick and easy delivery of content or customized ad campaigns, regardless of the service provider or mobile device being used. Their mobile delivery system is for everyone from the smallest Indie band, the greatest niche content sites, and the largest consumer brands, to the leading music labels and aggregators.

Myxer and the Myxer logo are trademarks of Myxer Inc.

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CONTACT: Kathy Van Buskirk of Signal Rock Communications,
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http://www.myxer.com/

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