MTV to Feature Paddy Casey In '52/52' Campaign Starting March 31st

MTV to Feature Paddy Casey In '52/52' Campaign Starting March 31st

Addicted To Company the Irish Superstar's New CD is Available April 1st on Victor Records/Sony BMG

NEW YORK, March 24 /PRNewswire/ -- Beginning on March 31st, Irish sensation PADDY CASEY will be all over MTV when the channel airs exclusive interviews, behind the scenes, performance footage and skits as part of their 'Artist of the Week' campaign. All footage will be filmed in Paddy's native Ireland.

MTV's "52/52" campaign gives phenomenal exposure to one artist each week with 11 hours of on-air promotional time on MTV, and additional featured content on mtv.com. From unsigned artists, to indie bands, to established acts on major labels, MTV's "52/52" has showcased them all -- giving each 11 hours on MTV to do whatever they want. Other artists recently featured on MTV's "52/52" campaign include Kate Nash, The Bravery, Keyshia Cole, Wyclef Jean, Cobra Starship and Matt White.

Paddy Casey's new CD, Addicted To Company (produced by George Drakoulias) will be released on Victor Records/Sony BMG on April 1st. The video for his new single "Fear" will be directed by Catherine Owens, U2's long time collaborator and director/producer of the critically acclaimed film U23D.

A moving 11-track song cycle resplendent in soulful melodies and heartfelt lyricism, the music found on Addicted To Company is a self-described marriage of the dirty funk grooves of Sly Stone and pastoral folk of Simon & Garfunkel. Casey sites a wide range of musical influences, everyone from Sufjan Stevens and The Strokes to Parliament and Jimi Hendrix, and while those touchstones are a part of the record's stylistic thread, what's most impressive is the manner in which he weaves those influences to make them his own.

Casey is managed by Paul McGuinness of Principle Management Dublin & New York who also manages the careers of U2, PJ Harvey and The Rapture.

Casey will launch his first US tour starting in March when he will perform at various Hard Rock Cafes across the country.

Track listing:
1. Sound Barrier
2. Addicted To Company
3. U'll Get By
4. Fear
5. Become Apart
6. City
7. Not Out To Get You
8. Refugee
9. Tonight
10. I Keep
11. Leaving
12. U and I
13. It's Over Now

14. Singing Bird (Hidden Track)

First Call Analyst:
FCMN Contact:

Source: Sony BMG

CONTACT: Rob Moore of 60 Cycle Media, +1-845-358-6026,
moore@60cyclemedia.com; or Angela Barkan of Victor Records, Sony BMG,
+1-212-833-8575, angela.barkan@sonybmg.com, both for Paddy Casey; or Melissa
Barreto of MTV, +1-212-846-7226, melissa.barreto@mtvstaff.com

Web site:

http://www.bmg.com/
http://www.paddycasey.com/
http://www.mtv.com/

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