Bag Borrow or Steal and New Line Cinema Join for Sex and the City Promotion

Bag Borrow or Steal and New Line Cinema Join for Sex and the City Promotion

New Partnership Will Give Fashionistas the Chance to Walk the Red Carpet at the Sex and the City Movie Premiere

SEATTLE, March 17 /PRNewswire/ -- Bag Borrow or Steal, the nation's leading "borrowed luxury" retailer that allows women to borrow designer handbags and jewelry online, today announced it has partnered with New Line Cinema to promote the release of the Sex and the City movie, debuting in theaters nationwide on May 30, 2008.

On April 1, Bag Borrow or Steal will launch the "Sex and the City Style Profile" YouTube Contest and the "Sex and the City Purse-onality" Sweepstakes. Both give a grand prize of a glamorous trip for two to New York City to attend the Sex and the City movie premiere in late May. From April 1- May 9, women can submit a video identifying the Sex and the City character whose style most resembles their own, as represented by their handbags. The first 50 people to enter the "The Sex and the City Style Profile" YouTube Contest will receive a $250 borrowing credit to Bag Borrow or Steal. The grand-prize winner will also win a $500 borrowing credit to Bag Borrow or Steal to be used however she desires, and space to document her experience in her own dedicated blog on the Bag Borrow or Steal website.

In addition to entering the contest, contestants can enter Bag Borrow or Steal's "Sex and the City Purse-onality" Sweepstakes. During the same duration as the contest, individuals can enter the sweepstakes by visiting Bag Borrow or Steal's website (http://www.bagborroworsteal.com/) where they will be asked take a quiz to find their "Sex and the City purse-onality." Sweepstakes entrants will also have the chance to win secondary prizes including a $100 Bag Borrow or Steal borrowing credit, Sex and the City movie posters, the movie's soundtrack, local movie tickets, t-shirts, and more. Lastly, also within the contest and sweeps duration, for every handbag members borrow, they will receive an extra sweepstakes entry giving them even more of a shot to win.

Bag Borrow or Steal will also launch a Sex and the City style shop on March 18, 2008, which will give women access to a collection of luxury accessories inspired by the four main characters of Sex and the City. Following the film's release on May 30, Bag Borrow or Steal will expand the collection to also feature select styles worn in the movie by the fashionably fabulous cast.

Academy Award-winner Jennifer Hudson plays Carrie Bradshaw's assistant in Sex and the City and her character happens to have an infatuation with handbags. During her job interview with Carrie, she mentions that she borrows her designer handbags directly from Bag Borrow or Steal.

"Our partnership with Bag, Borrow or Steal developed organically, starting with the company being written into the script by Michael Patrick King," said Chris Carlisle, president of domestic theatrical marketing for New Line Cinema. "Our collaboration will allow us to engage with Sex and the City enthusiasts while they anxiously wait the reunion of the fashionable foursome for the first time on the silver screen. It also showcases passion for accessories in the true Sex and the City spirit."

"Bag Borrow or Steal is so excited to be teaming up with New Line to promote one of the most anticipated movies of the year," said Mike Smith, chief executive officer of Bag Borrow or Steal. "Since we introduced the 'borrowed luxury' concept a few years ago, we've maintained ourselves as the leader in the space and through our partnership with New Line, we'll now expand our offerings to appeal specifically to Sex and the City fans everywhere."

"Bag Borrow or Steal, along with the millions of Sex and the City fans, appreciates how Carrie, Miranda, Charlotte and Samantha communicate their personalities through their individual style," said Jodi Watson, chief marketing officer for Bag Borrow or Steal. "Our partnership with New Line is a natural for us since we share our love for accessories with the Sex and the City women. By simply visiting our website, now all women have easy access to luxury accessories inspired and worn by their favorite Sex and the City leading ladies."

Sex and the City is coming to the big screen in a feature film adaptation of the hit HBO television series. The film will follow the continuing adventures of the series four main characters -- Carrie, Samantha, Charlotte and Miranda -- as they live their lives in Manhattan four years after the series ended. Stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon are all on board to reprise their roles, while the film will be written and directed by Michael Patrick King, who executive produced the original television series. Additionally, Chris Noth, David Eigenberg, Evan Handler and Jason Lewis will return as the women's love interests. Academy Award-winning actress Jennifer Hudson (Dreamgirls) has also joined the cast of the film and will play Carrie Bradshaw's assistant, a new character to be introduced in the film.

About New Line Cinema Corporation

New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theatre, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).

About Bag Borrow or Steal

Founded in 2004, Bag Borrow or Steal is the largest online "borrowed luxury" retailer. Called "Netflix for Handbags" by The New York Times, the company is focused on providing a new means for women to access and enjoy luxury accessories when they want, for as long as they want. Members simply select designer handbags and jewelry to borrow, keep them as long as they like and then purchase or exchange them for something new. With a member base of more than 450,000, Bag Borrow or Steal offers the opportunity to borrow more than 3,000 styles of luxury handbags and more than 650 styles of jewelry from more than 100 designers, including Chanel, Gucci, Prada, Louis Vuitton, Coach, Stephen Dweck and Vera Wang. For more information visit http://www.bagborroworsteal.com/.

First Call Analyst:
FCMN Contact:

Source: Bag Borrow or Steal

CONTACT: Eva Pereira, +1-781-559-0424, Eva.Pereira@rfbinder.com, for Bag
Borrow or Steal

Web site:

http://www.bagborroworsteal.com/

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