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International Entertainment News

Thursday, February 21, 2008

SendMe Teams Up with IODA to Deliver the Broadest Selection of Independent Music to Mobile Phones

SendMe Teams Up with IODA to Deliver the Broadest Selection of Independent Music to Mobile Phones

SendMeMobile.com Boosts Ringtone catalog with classic and modern-day Independent Artists Including Snoop Dogg, Presidents of the United States of America, Aventura and Kottonmouth Kings

SAN FRANCISCO, Feb. 21 /PRNewswire/ -- SendMe, the premier mobile media company, today announced that it has teamed up with the Independent Online Distribution Alliance (IODA), the global leader in digital distribution, marketing, and technology solutions for the independent music industry, to deliver its entire mobile catalog of independent music to SendMeMobile.com. With tracks from thousands of labels around the world in every conceivable genre, SendMeMobile.com members will now have access to a wide range of independent artist ringtones to express who they are, wherever they go. From artists such as Snoop Dogg and Presidents of the United States to Aventura and Kottonmouth Kings, fans will be given the opportunity to select from the best indie ringtones at SendMeMobile.com.

"At SendMe, we recognize the power of choice and strive to give our members access to the broadest and most diverse collection of songs out there. We're thrilled to join forces with IODA to offer members an enriched ringtone catalog that ranges from established classics to modern day up-and-comers," said Russell Klein, co-founder and CEO of SendMe.

With access to IODA's entire library of mobile content that includes thousands of labels, SendMeMobile.com members can reflect their own musical taste with their ringtones. Consumers can choose to purchase individual ringtones or sign up for a membership to access unlimited downloads at SendMeMobile.com.

"SendMe Mobile is one of the most innovative mobile media platforms on the market today and we are delighted to partner with them to bring independent music to fans on their cell phones," commented Kevin Arnold, CEO and founder of IODA. "While IODA's large catalog of independent music will give SendMe Mobile members access to a wide variety of music in every genre, IODA artists will have an opportunity to provide deeper catalog of ringtones to fans everywhere."

About IODA

IODA, the Independent Online Distribution Alliance, is the industry- leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through a dedicated marketing division and through the IODA Promonet (http://www.iodapromonet.com/), a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over a million tracks from thousands of independent labels around the globe. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's website is http://www.iodalliance.com/.

About SendMe

SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe's family of destination sites lets you take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community out there. SendMe's three properties -- SendMeMobile.com, SoLow.com and mbuzzy.com -- deliver content from today's pop culture sensations, niche independent creations, stuff from our own community, and one-of-a-kind mobile games that will keep you coming back for more. So whether you're looking for new ways to show your personal style, eager for some mobile gaming excitement, or trying to stay connected to the people and things you love most, SendMe brings it all to you -- how you want it, when you want it. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by Spark Capital and True Ventures.

First Call Analyst:
FCMN Contact:


Source: SendMe, Inc.

CONTACT: Allyson Reckerman of InkHouse for SendMe, Inc.,
+1-781-916-9090, ext. 804, allyson@inkhousepr.com

Web site:

http://www.sendmemobile.com/
http://www.iodalliance.com/


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