The School of Rock, LLC, Nation's Premier Rock and Roll School of Music, Appoints Stone America as Licensing and Sponsorship Agent

The School of Rock, LLC, Nation's Premier Rock and Roll School of Music, Appoints Stone America as Licensing and Sponsorship Agent

School of Rock Licensing Program to Include Apparel, Interactive Video Games and Accessories, CDs and DVDs, Musical Equipment, School Supplies and More

EAST RUTHERFORD, N.J., Feb. 4 /PRNewswire/ -- Stone America Licensing, LLC (www.stoneamerica.com), one of the nation's leading licensing firms, announced today that the firm has been appointed exclusive licensing and sponsorship agency by School of Rock (www.schoolofrock.com). School of Rock is the nation's largest and most successful performance-based, interactive music school. With more than 40 locations nationwide, the schools are designed for ages 7-18 and built on the legendary Paul Green's philosophy that the best way to learn to play music is by actually doing it. The newly launched licensing program will expand on School of Rock's current logos for licensing in major categories including apparel, music accessories, professional music equipment, electronic media such as DVDs and CDs, interactive video games, school supplies and more.

In addition, Stone America will be implementing a fully integrated School of Rock tour sponsorship program for national All-Star tours and local School of Rock shows.

"School of Rock is hot. With thousands of students and more than 40 schools nationwide, School of Rock has struck a chord with young people looking for an outstanding music school and a real performance-based experience. School of Rock is an outstanding vehicle to reach a key 7-18 year old music-oriented demographic and we are committed to establishing them as an industry leader in licensing," said Robert Stone, president of Stone America. "School of Rock is a rock fashion lifestyle that's cool and with a purpose. A portion of all School of Rock licensed products will help fund scholarships via the company's non-profit foundation."

"School of Rock chose Stone America as our agent because of their proven track record in creating meaningful brand extension and licensing programs. They understand our vision and the promise of our brand. Together, we will build the School of Rock brand into a full-scale branded merchandise program. With their enthusiasm for our vision, combined with their strength and influence in the industry, we will bring this incredible brand to a wide range of consumer products," said Matt Ross, CEO of School of Rock.

About Paul Green School of Rock Music

The Paul Green School of Rock Music is the original performance-based rock music school in the country for students aged 7-18. Founded by Philadelphia guitarist Paul Green in 1998, the Paul Green School of Rock Music is the subject of the documentary Rock School, which debuted at Sundance in 2005, went to national release, and regularly airs on A&E. It also served as the apparent inspiration for the Jack Black hit comedy, School of Rock. Built on Green's philosophy that the best way to learn to play music is by actually doing it, the School of Rock program supplements weekly private lessons with group band practice in a highly challenging yet supportive environment. Dedicated to connecting the musicians of tomorrow to the classics of yesterday (students learn by playing classic rock ranging from the Beatles and Cream to Zappa and Zeppelin), the Paul Green School of Rock Music (http://www.schoolofrock.com/) has expanded to forty-one branches, including New York, Los Angeles, Miami, Chicago, San Francisco, Portland, Salt Lake City, Austin and St. Paul, with further expansion in the pipeline.

About Stone America Licensing

Stone America Licensing, one of the nation's premier full-service licensing firms, specializes in enhancing brand equity for some of the world's leading companies, individuals, trademarks and logos. Stone's unique approach maximizes brand potential through total licensing and merchandising solutions that turn brand equity into profit centers for its clients, while upholding brand integrity. Stone America has extensive experience in branded trademark extension licensing and has been involved in licensing of many Fortune 100 brands. The company's current client list includes: Laura Ashley, International Truck & Engine, Kampgrounds of America, The Currier & Ives Foundation, Bed Head TIGI, TONI&GUY, Hang Ten, French Kitty, Jennifer Love Hewitt, Amanda Beard, Paddington Bear, Andy Capp, Mr. Crabtree, Under The Canopy, Country Diary, Girls Fight Back!, FAM Brands, Charles Atlas, Top Gun and JLG.

Source: Stone America Licensing

CONTACT: Kerri Zupp of Stone America Licensing, +1-201-507-9431,
kzupp@stoneamerica.com

Web site:

http://www.stoneamerica.com/
http://www.schoolofrock.com/

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