Playboy Brings Back Rock the Rabbit

Playboy Brings Back Rock the Rabbit

Music, Fashion, Bands and a Brand Come Together for Another Rocking Year

NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- For the second year in a row, Playboy's Rock the Rabbit program will fuse rock, hip-hop, art and fashion in conjunction with the magazine's annual March music issue (on newsstands and at http://www.playboydigital.com/ Friday, February 8).

Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy Jamie T, to design a custom line of limited edition t-shirts and place their own personal stamp on the Rabbit Head brand and logo. Six of the artists asked to participate in this project are featured in a fashion pictorial shot by legendary shutterbug Mick Rock in Playboy's March issue, while the other artists will appear online at http://www.rocktherabbit.com/. The artists range from up and coming rockers to established hip-hop musicians.

Playboy will offer the limited edition Rock the Rabbit custom designed T-shirt line to consumers at select Bloomingdales nationwide as well as online at http://www.shopthebunny.com/, with other retail partners announced in the future. The original prototype tees will be auctioned off with proceeds going to Rock the Vote (http://www.rockthevote.org/.)

Artists participating in Rock the Rabbit include:

Iggy Pop Duran Duran
Daft Punk The Shins
T.I. Gogol Bordello
Hot Chip Ghostland Observatory
Jamie T Tokyo Police Club
The Pipettes New Young Pony Club
Margot & The Nuclear So And So's Little Ones
OFFICE The Oohlas
The Heavy The Beasts of Eden
Working For a Nuclear Free City DJ Dimitri from Paris

About Playboy Enterprises, Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

First Call Analyst:
FCMN Contact:

Source: Playboy Enterprises, Inc.

CONTACT: Jessica Sigelbaum, ext. 3240, or Lauren Melone, ext. 3188, both
for Playboy Enterprises, Inc., +1-212-261-5000

Web site: http://www.shopthebunny.com/

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