Nickelodeon's Fairly OddParents' Feb. 18th Special Ranks as TV's Top-Rated Kids' Program for Year to Date

Nickelodeon's Fairly OddParents' Feb. 18th Special Ranks as TV's Top-Rated Kids' Program for Year to Date

Hour-Long Fairly OddBaby Special Draws 5.3 Million Kids 2-11 and 8.8 Million Total Viewers

NEW YORK, Feb. 20 /PRNewswire/ -- Nickelodeon's Fairly OddParents' President's Day special, Fairly OddBaby, hit a magical ratings high as the year-to-date's number-one entertainment program on all broadcast and basic cable television in all kids' demos (K2-11; K6-11; Tweens 9-14). As well as ranking second only to Super Bowl programming among overall TV shows this year with kids and tweens, the hour-long animated special (Monday, Feb. 18, 8-9 p.m., ET/PT) scored a whopping 15.4/5.3 million K2-11, up double digits (+96%) over last year's like time period. Standing as the biggest audience ever for a Fairly OddParents episode, it averaged 8.8 million total viewers (+109%), a 19.7/4.2 million among kids 6-11 (+133%); and a 14.9/3.2 million with tweens 9-14 (+165%).

The Fairly OddBaby special was supported online with a Fairly OddParents show page that received more than one million visits since going live on Feb. 7. In addition, a Fairly OddBaby online casual New Game of the Week, which launched on Nick.com on Feb. 14, generated 904,000 game plays within its first four days on the site. A special Fairly OddBaby video generated 1.6 million streams on TurboNick and the Fairly OddParents' message board received 40,000 visitors in just one week's time. (Source: Omniture SiteCatalyst )

In Fairly OddBaby Cosmo and Wanda are expecting a baby! Since a fairy baby hasn't been born in thousands of years, it's up to Timmy, Cosmo, Wanda, Jorgen and some powerful burritos to make sure the first fairy baby born in the past millennia is safe and sound at home with its new family.

From creator Butch Hartman, The Fairly OddParents follows husband-and-wife sprites Cosmo and Wanda as they wreak mayhem and help Timmy conquer typical kid obstacles by granting him wishes. In so doing, they magically fix problems ranging from a tough homework assignment to a bothersome babysitter. Despite the wizardry, though, these overly eager oddballs manage to mess things up every time.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA and)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Thamar Romero, +1-212-846-7491, or Nicole Parker,
+1-818-736-3613, both for Nickelodeon

Web site:

http://www.nick.com/

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