Award-Winning Country Music Star Julie Roberts to Perform a Front Row Show for Lucky Winner

Award-Winning Country Music Star Julie Roberts to Perform a Front Row Show for Lucky Winner

The Makers of Red Baron(R) SINGLES Pizzas and Snacks and Asian Sensations(TM) Products Kick Off Unique Promotion

MINNEAPOLIS, Feb. 26 /PRNewswire/ -- A Front Row Show with Julie Roberts ... that is what consumers around the country will have the opportunity to win beginning Saturday, March 1, 2008. Award-winning country music star Julie Roberts and Schwan's Consumer Brands North America, Inc. -- an international leader in the frozen foods industry -- are launching a unique promotion that will enable a lucky consumer to win a private concert with Roberts later this year.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080226/AQTU007)

Roberts, who has a highly anticipated third album being released in 2008, initially contacted Schwan's Consumer Brands about working together because their products are her favorite choices for pizzas and snacks. "I have been a big fan of frozen Red Baron pizza and Asian Sensations products," said Julie Roberts. "I contacted them about working together because I want my fans to know what great products they offer." Schwan's Consumer Brands has successfully leveraged its innovation and expertise in the frozen pizza industry to the snacks category with the development of single-serve products, and mini-meals such as Red Baron Thin & Crispy Singles, Red Baron French Bread, as well as Asian Sensations egg rolls and appetizers.

This is the second consecutive year for the promotion, which is an enhanced and expanded version of last year's highly successful program. Special packaging featuring Roberts on the front of Red Baron(R) SINGLES and Asian Sensations(R) snacks and appetizers will be in stores nationwide and consumers will again have the opportunity to win a free, private concert by Roberts, live in their hometown, for 100 of their closest family and friends.

To participate in the promotion, consumers can obtain the seven-digit code inside specially marked packages of participating Red Baron SINGLES and Asian Sensations snacks and appetizers. Or, they may request a code online at http://www.myconcertwithjulie.com/.

The Internet-driven Front Row Show promotion will run through Thursday, July 31, 2008. All codes must be entered, received and recorded into http://www.myconcertwithjulie.com/ by July 31, 2008.

The grand prize winner of the private Julie Roberts concert will be announced on or about August 15, 2008. The concert will take place at a venue and date during 2008 within 150 miles of the winner's hometown. The winner may invite up to 100 guests to the concert. In addition, there will be a hundreds of secondary instant-win prizes and a second-chance drawing for additional tickets to the show.

About Julie Roberts

Known for her deep, blues-soaked voice that poignantly captures the pain of the wronged and forgotten, Julie Roberts has quickly become a favorite of fans and music critics alike. Her highly anticipated third album will be released in early 2008.

Entertainment Weekly awarded her 2004 self-titled debut CD an 'A', calling it "one of the most auspicious debuts in years." The New York Times said Roberts' aching and resolute hit, "Break Down Here," was "one of the year's best country ballads." Spotting her talent early, CMT selected Roberts to be the first artist ever to appear in In the Moment, the music network's hour-long documentary on the making of a star.

The album was certified gold and led to two Horizon Award nominations from the Country Music Association, as well as a Top New Artist nomination and a Top New Female Vocalist nomination from the Academy of Country Music Awards, as well as a Breakthrough Artist nomination from the CMT Awards. She delivered three memorable performances on The Tonight Show with Jay Leno and was chosen over artists in all musical genres to sing the "Good To Go" theme song of the television show Good Morning America.

With her second album, Men and Mascara, Roberts proved she's in it for the long run. Her acclaimed sophomore album has brought accolades and critical acclaim far and wide, including raves from The New York Times, USA Today, People, and Vanity Fair, to name a few. In Touch summed it up this way: "With the Country-blues sound of Bonnie Raitt and the voice and looks of Faith Hill, it won't be long before Julie Roberts is a household name." With her music released in the UK and Ireland on Wrasse Records, it looks like her domestic success will soon be following her overseas. For additional information, visit http://www.julieroberts.com/.

About Schwan's Consumer Brands North America, Inc.

Schwan's Consumer Brands North America, Inc., a subsidiary of The Schwan Food Company, has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron(R), Freschetta(R), and Tony's(R) pizzas, Asian Sensations(R) snacks and appetizers, and Larry's(R) potatoes. The business is based in Bloomington, Minnesota. The brands are represented in more than 50,000 retail outlets across the United States.

The Schwan Food Company is the largest, privately held manufacturer and marketer of fine frozen foods in the United States and operates production and distribution facilities across the United States, Europe and in Canada to serve customers in more than 25 countries through home delivery, retail grocery and foodservice channels. Headquartered in Marshall, Minn., for more than 50 years, Schwan employs about 22,000 people. To learn more about the company, visit http://www.theschwanfoodcompany.com/.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080226/AQTU007
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
Source: Schwan's Consumer Brands North America, Inc.

CONTACT: Rhonda Ihrke, +1-952-832-4328, or Becky Bailey,
+1-763-551-9190, bbailey@carrerainc.com, both for Schwan's Consumer Brands
North America, Inc.

Web site:

http://www.myconcertwithjulie.com/
http://www.julieroberts.com/
http://www.theschwanfoodcompany.com/

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