Allure Global Solutions Completes Install of Its Digital Merchandising Products for Santikos New Silverado 19 IMAX Theatre

Allure Global Solutions Completes Install of Its Digital Merchandising Products for Santikos New Silverado 19 IMAX Theatre

ATLANTA, Feb. 26 /PRNewswire/ -- Allure Global Solutions, Inc. (Allure Global) announced today the completion of a successful installation of its dynamic Digital Menu Boards, Digital Movie Posters, Digital Auditorium Signage and Digital Box Office (DigiBox(C)) in The Silverado 19 IMAX Theatre, a new Santikos Theatre located in Houston, Texas.

"This installation is a showcase location for our digital media products," stated Rodrick Glass, EVP of Business Development for Allure Global. "Santikos has been a great digital signage partner for us. Their vision and use of a complete digital solution creates a special opportunity to deliver messaging and impact behavior at the 'point of consumer.' By integrating DigiBox and Auditorium Signs to the POS, we provide real-time information updated automatically. Santikos builds beautiful theatres and The Silverado is no exception."

"All of us at Santikos Theatres are excited about the Allure Global products we have installed," stated Richard Cieplechowicz, Director of Business Development for the San Antonio based theatre chain. "This theatre has 19 auditoriums with Digital Film Projection, Digital 3D and Sound, as well as curved screens, a full service restaurant, 2 mezzanine bars, a Gelato and Coffee bar, and state of the art gaming area. This is our first location in Houston and we wanted to really make it special with all the newest digital merchandising technologies. The Allure Global products make the entire theatre come to life. We couldn't be more pleased."

Allure Global installed a total of 70 screens, both LCD and plasma, for this location. There are eight 42" LCD screens for the Digital Box Office, eighteen 50" plasma screens for the Digital Menu Boards, nineteen 42" LCDs for the Digital Movie Posters and twenty-five 24" LCDs for the Digital Auditorium Signs.

Information on the Allure Global Products Used by Santikos

The Digital Movie Poster solution allows for the delivery of full color, digitally animated, high-resolution posters that draw attention and entertain.

Digital Menu Boards use the Allure Global Enterprise Solution with new flexible components that allow for engaging motion-graphic marketing messages all managed through a central server. This solution is also an enterprise application that can be integrated with the existing POS system. Digital Menu Board technology helps theatre owners increase concession sales, reduce merchandising costs and increase guest awareness.

The Digital Box Office (DigiBox(C)) solution allows the theatre owner to display digital movie posters with movie times and ratings in full color. Integration to the theatre's POS solution for real-time data provides show- times and feature information such as title, ratings, run-time, sold-out and cancelled notifications.

Digital Auditorium Signage is a new exciting solution that transforms the auditorium signs into dynamic digital signage which displays digital movie posters with movie name, show time, rating, and auditorium status. By integrating with the existing POS system, Digital Auditorium Signage can dynamically change auditorium locations as the POS system updates.

This installation at The Silverado in Houston completed a total of four locations Santikos has installed Allure Global solutions. It is one of two flagship locations including The Palladium in San Antonio, Texas.

Allure Global, www.allureglobal.com , is an industry leader in developing and delivering enterprise technology solutions to the retail marketplace. Allure Global's comprehensive offering includes home office, back office, point of service systems, self order kiosks along with front of the house digital merchandising, digital menu board, digital box office, digital auditorium signage, and digital movie posters. The company currently provides software solutions, services, and support to many of the top theatre companies in the United States, as well as many restaurant chains and other high traffic retail environments.

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Source: Allure Global Solutions, Inc.

CONTACT: Robert Lawrence, EVP of Marketing and Digital Media of Allure
Global Solutions, Inc., +1-770-951-0000 ext. 341, lawrence@allureglobal.com

Web site:

http://www.allureglobal.com/

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