Agent16 to Develop Rebranding Campaign for Yale's Norfolk Chamber Music Festival

Agent16 to Develop Rebranding Campaign for Yale's Norfolk Chamber Music Festival

NEW YORK, Feb. 12 /PRNewswire/ -- Advertising agency and digital marketing firm Agent16 has been awarded a pro bono branding campaign assignment for the Norfolk Chamber Music Festival, the performance venue of the Yale Summer School of Music. Agent16 will rebrand the music festival to extend audience awareness in the tri-state area and to better compete with the many cultural outlets in Connecticut and the nearby Berkshire Mountains of Massachusetts.

"We are thrilled at the prospect of helping this internationally renowned music festival build an even greater following and with the opportunity to work with such talented and brilliant people," said Bill Brown, Chairman at Agent16.

The rebranding will include logo design, a revamping of the Festival's website, print advertising and on-property promotional programs. "We're looking forward to working with such a professional marketing team and are confident that Agent16 will help us evolve our one-hundred-year-old brand in really exciting ways," added Paul Hawkshaw, the Director of both the summer school and the Festival.

Located in Norfolk, Connecticut, in Litchfield County, the Yale Summer School of Music attracts exceptionally gifted students from around the world and its Chamber Music Festival offers them an opportunity to study and perform with some of the leading musicians in the chamber music field. For example, the Festival has enjoyed a thirty-year relationship with the well-known Tokyo String Quartet who perform for its audiences on a regular basis.

About Agent16

Agent16 creates innovative programs that exploit a brand's cultural currency for maximum growth. From brand-building advertising to guerilla efforts, and from digital programs to custom content networks, Agent16 offers powerful and highly accountable ideas for the new marketing landscape. Founded in 1991, the agency currently serves Alison Raffaele Cosmetics, Inc., ATARI, Inc., Coca Cola/Nestea, Norfolk Chamber Music Festival (Yale Summer School of Music), Reynolds American, and the United States Distance Learning Association.

For further information visit www.agent16.com.

First Call Analyst:
FCMN Contact:

Source: Agent16

CONTACT: Bill Brown, Chairman of Agent16, +1-212-367-3901, or
bbrown@agent16.com

Web site:

http://www.agent16.com/

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