Video: PBS KIDS Sprout(SM) Launches 'Sprout Smart' Prosocial Initiative with Mott's for Tots(TM) and KidsHealth.org

Video: PBS KIDS Sprout(SM) Launches 'Sprout Smart' Prosocial Initiative with Mott's for Tots(TM) and KidsHealth.org

Preschool network continues commitment to healthy habits for preschoolers with multiyear, multiplatform project designed for parents of kids ages 2-5

PHILADELPHIA, Jan. 16 /PRNewswire/ -- PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, today announced a new multiplatform initiative, Sprout Smart. Sponsored by Mott's for Tots and in partnership with the experts at KidsHealth.org, Sprout Smart will focus on Healthy Living & Nutrition for 2008. This comprehensive, prosocial initiative is designed to inspire parents to connect and communicate with their preschoolers about important everyday issues such as health, nutrition, safety and social development. Each year, a new topic relating to preschool health and development will be introduced.

To view the Multimedia news Release, go to: http://www.prnewswire.com/mnr/pbskidssprout/31405/

"With the multitude of messages that parents are regularly exposed to regarding their child's development, we know that it can be overwhelming to families with preschoolers," said Eileen Diskin, vice president of marketing for PBS KIDS Sprout. "Sprout Smart offers expert guidance in the form of fun and credible tips, tools and resources that are easily accessible to parents and meaningful to preschoolers."

"Since our inception two years ago, Sprout has championed healthy habits for preschoolers," said Sandy Wax, president of PBS KIDS Sprout. "Whether it's whipping up a fun and healthy snack at Sprout Diner or doing bedtime stretches with Nina on The Good Night Show, we encourage healthy habits in all of Sprout's original programming. Sprout Smart really sums up this whole philosophy and brings it to a new level."

Sprout Smart PSAs will begin airing tomorrow on the Sprout linear channel, at SproutSmart.com, and will roll out across a number of cable networks throughout the year. The PSAs will also be made available on Sprout On Demand beginning February 15. Each PSA is designed to address modern day parents' concerns regarding their preschooler's health and development.

Sponsored by Mott's for Tots, the four Healthy Living & Nutrition PSAs slated for 2008 are:

-- The ABC's of Getting ZZZs" (January - March), focusing on the
importance of sleep and overall health and growth in preschoolers

-- Kids in the Kitchen" (April - June), highlighting the fact that when
kids are involved in food preparation they are more likely to eat the
healthy food their parents make

-- The Power of Play" (July - September), demonstrating how exercise can
be fun and encouraging parents to get involved

-- Together at the Table" (September - December), focusing on the
importance of family meals, which promote healthy eating and sharing
conversation

"Mott's for Tots is what today's parents are looking for: a conveniently packaged, low-sugar solution that's not artificially sweetened. It's simply a great-tasting, healthy juice beverage that demonstrates our commitment to helping parents make healthy choices for their children," said Allison Methvin, brand director of Mott's for Tots at Cadbury Schweppes Americas Beverages. "And we're proud to help PBS KIDS Sprout launch Sprout Smart -- a great way for parents and children to learn more about healthy eating and living an active lifestyle."

The Sprout Smart partnership is completely integrated across television and online platforms. SproutSmart.com features expert articles from the nonprofit Nemours Foundation, creators of KidsHealth.org, the web's most- visited children's health site, as well as related blog discussions and streaming video of each quarterly PSA. Additionally, Sprout will develop an integrated informational program with KidsHealth to reach parents through physician offices and children's hospitals.

For additional information on Sprout programs or schedules, visit SproutOnline.com. To find out where Sprout is available in your area, call 1.866.9.SPROUT.

About Sprout

PBS KIDS Sprout(SM), the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, was created as a partnership among Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop. Since debuting its video on demand (VOD) service in April 2005, PBS KIDS Sprout has become the #1 On Demand service for younger children, generating over 300 million orders. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of child from breakfast to bedtime with its distinctive programming. Currently, Sprout is available in 35 million unique households.

The network's program lineup of gold-standard, curriculum-based children's shows includes: Sesame Street(R), Bob the Builder(TM), Barney & Friends(TM), Thomas & Friends(TM), Angelina Ballerina(TM), Sagwa: The Chinese Siamese Cat(TM), Caillou(R), The Berenstain Bears(TM), Jay Jay the Jet Plane(R), Teletubbies(TM), Dragon Tales(TM), Pingu(TM), Make Way For Noddy(TM), Jakers! The Adventures of Piggley Winks(TM) and more.

About Mott's for Tots and Cadbury Schweppes Americas Beverages

Mott's is the nation's leading producer of branded apple sauce and apple juice. Mott's for Tots contains a blend of fruit juice and purified water. Each juice box has 40 percent less sugar than regular apple juice, has 100 percent of the Daily Value of vitamin C and contains no artificial sweeteners. Mott's for Tots juice boxes are available in four flavors -- Apple, Apple White Grape, Fruit Punch and Strawberry-Banana. More information can be found at www.motts.com.

Mott's is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice and Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.brandspeoplelove.com.

About KidsHealth(R)

KidsHealth creates engaging online, print, and video media about a wide range of health and family issues. KidsHealth has a physician-directed, professional editorial staff and is the largest resource of online children's health, behavioral, and developmental information written for three distinct audiences: parents, kids, and teens. Each year, over 140 million families turn to KidsHealth.org for expert answers, making it the Web's most-accessed site on children's health. Recent accolades include the Webby Awards for Best Family/Parenting Website and Best Health Website and selection as one of the 30 Best Websites by U.S. News & World Report and one of the 50 Coolest Websites by TIME magazine. KidsHealth also provides educators with free standards-based health curricula, activities, handouts, and more through its website, KidsHealth in the Classroom (KidsHealth.org/classroom). KidsHealth comes from The Nemours Foundation, one of the largest nonprofit organizations devoted to children's health. For more information about KidsHealth, please visit KidsHealth.org.

First Call Analyst:
FCMN Contact:

Video:

http://www.prnewswire.com/mnr/pbskidssprout/31405
Source: PBS KIDS Sprout

CONTACT: Jenni Glenn of PBS KIDS Sprout, +1-215-667-2703,
jenni_glenn@sproutonline.com

Web site:

http://www.sproutsmart.com/
http://www.sproutletsgrow.com/
http://www.motts.com/
http://www.kidshealth.org/
http://www.brandspeoplelove.com/

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