Myxer Rocks the UK With Biggest and Best Selection of Ad-Supported Mobile Content

Myxer Rocks the UK With Biggest and Best Selection of Ad-Supported Mobile Content

WARWICKSHIRE, England, January 16/PRNewswire/ --

- Company extends U.S. operations, website & technology platform; offers
fast, simple, free way to mobilize music, video, images, and more

Myxer Inc., the leader in ad-supported mobile content, today announced
the launch of their European operations with the debut of
http://www.myxer.co.uk. The website is home to an unprecedented library of
advertising-supported digital content for mobile including ringtones,
wallpapers, video and images. Powered by the company's unique technology
platform, the Myxer site also enables users to create their own content and
move it from the Web to their mobile phones -- almost instantly.

With over 4.5 million mobile users and 10 million mobile downloads a
month, Myxer is the largest and fastest growing website for mobile content in
the U.S. The company seeks to bring the same unique blend of freedom,
simplicity, ease of use and fun to consumers throughout the United Kingdom
with this business expansion.

The Myxer site features offerings from 13,000 bands -- both UK and global
-- along with a wide variety of comedy, sports and political content. There
are no subscription fees or hidden user costs - and all content can be
"mobilized" using Myxer's platform technology, which is compatible with
virtually any handset and network. The site also features premium selections
at a nominal fee.

Headed by newly appointed Managing Director Ian England, the Myxer UK
team will focus on further expanding the Myxer catalogue to include more
UK-based independent bands and labels, as well as working with UK content
providers and advertisers, to leverage the Myxer platform as a commercial
tool to help promote new artists or consumer brands. With Myxer, everyone has
the ability to distribute their own content:

-- For UK businesses & advertisers, Myxer can help deliver unified ad
campaigns -- from PC to mobile. Advertisers can pinpoint ads via user
preferences, demographics or the content itself (e.g., video vs.
audio). Marketers can also create branded ringtones and wallpapers,
integrate them into their advertising campaigns and simultaneously
offer them to the millions of current Myxer users.

-- For UK artists & content providers, Myxer provides the ability to
offer unique content as ringtones or wallpapers directly from their
own websites, MySpace pages or from the Myxer website. Additionally,
Myxer will enable musicians and others to promote ringtones using text
messages that can be shared from the stage or in promotional
materials.

-- And for UK consumers, Myxer lets anyone take what they care about on
the Web, and -- with a few clicks -- make it mobile. Whether it's
creating a ringtone on the Myxer website or a video posted on
Facebook, Myxer gives consumers the power to make their mobile
experience truly personal.

"The demand for free, ad-supported mobile content is growing at an
unprecedented rate," said Ian England, UK Managing Director, Myxer.
"Ringtones, music, video and photos are part of a continuing trend to
personalize mobiles as a form of self-expression. People want to be able to
take the things they care about most with them wherever they go and they want
it to be easy. At Myxer, we think it should be too, so we created a business
that leverages the best of the Internet and mobile to make digital content
simple to share and access anywhere you are."

Myxer's technology platform is the key. Acting as a digital translator,
it allows any website to deliver existing audio, video or image files to any
Web-compatible mobile device by converting page content into mobile products,
such as ringtones, wallpapers or video clips. The content is then immediately
made available from the originating website, a dynamically-generated mobile
website, SMS or the Myxer catalogue.

For more information about Myxer, please contact their website at:
http://www.myxer.co.uk.

About Myxer Inc.

Myxer Inc., with over 4.5 million mobile users, more than 10 million
mobile downloads a month, and a catalog of over 275,000 ringtones,
wallpapers, videos, and images, is the largest and fastest growing site for
free ad-supported mobile content. At http://www.myxer.com there are no hidden
costs, no subscription fees and no surprises. For content providers,
advertisers and consumers, Myxer's mobile platform enables radically simple
and quick delivery of content or customized ad campaigns, regardless of the
service provider or mobile device being used.

Myxer and the Myxer logo are trademarks of Myxer Inc.

Web site: http://www.myxer.co.uk

http://www.myxer.com

Source: Myxer Inc.

media, Lisa Meakin, +44-(0)7968-363714, lmeakin@parys.com; or Sharen Santoski of Signal Rock Communications, +1-847-312-0806, Sharen@Signalrockcomm.com, both for Myxer Inc.; or business, Ian England, Managing Director of Myxer, Europe, Ian.England@myxer.com

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