New Kaiser Family Foundation Study on Public Service Advertising on Broadcast and Cable Television

New Kaiser Family Foundation Study on Public Service Advertising on Broadcast and Cable Television

Public service advertising on TV has long been a centerpiece of public education campaigns on issues such as alcohol and drug abuse, cigarette smoking, literacy, environmental protection, HIV/AIDS, and drunk driving, among many others. But given how rapidly the media environment is changing, what does the PSA landscape on TV look like today, and how is it likely to evolve in the years ahead? How can non-profits best adapt to the changing environment and what should media companies be doing to better serve the public interest?

Please join us for a Kaiser Family Foundation forum addressing these issues on Thursday, January 24, from 9:30 to 11:30 a.m. ET at the Kaiser Family Foundation's Barbara Jordan Conference Center in Washington, D.C. Kaiser will also release a new study documenting the extent and nature of public service advertising on both broadcast and cable television.

The forum will feature Federal Communications Commissioners Jonathan Adelstein, Michael Copps, and Deborah Taylor Tate.

The forum and the study will explore issues such as:

-- How much time are stations donating for PSAs?

-- What topics do PSAs most frequently cover?

-- How has public service advertising changed over time?

-- How can non-profits adapt to these changes, and use TV most effectively?

-- What obligations do media companies have to donate time for PSAs?

-- What time of day are PSAs most likely to air?

-- How prevalent is the practice of buying time for PSAs, and does the airtime for paid campaigns differ from donated ones?

Who: Vicky Rideout, vice president and director of Kaiser's Program for the Study of Entertainment Media and Health, will moderate a panel discussion featuring:

-- Kate Emanuel, Ad Council senior vice president of Nonprofit and Government Affairs

-- Ivelisse Estrada, Univision senior vice president of Corporate and Community Relations

-- Martin Franks, CBS Corporation executive vice president of Planning and Government Relations

-- Cheryl Healton, American Legacy Foundation president and CEO

-- Christina Latouf, Time Warner, Inc. director of Marketing Communications

-- Maureen O'Connell, News Corporation vice president of Regulatory and Government Affairs

When: Thursday, January 24, 2008 from 9:30 a.m. ET to 11:30 a.m. ET. Breakfast and registration open at 9:00 a.m.

Where: Barbara Jordan Conference Center, Kaiser Family Foundation Building
1330 G Street, NW, Washington, D.C. (one block west of Metro Center)

RSVP Required: Theresa Boston, tboston@kff.org, or (650) 854-9400.

The Kaiser Family Foundation is a non-profit, private operating foundation dedicated to providing information and analysis on health care issues to policymakers, the media, the health care community and the general public. The Foundation is not associated with Kaiser Permanente or Kaiser Industries.

CONTACT: Theresa Boston of the Henry J. Kaiser Family Foundation, tboston@kff.org, or (650) 854-9400

/PRNewswire-USNewswire -- Jan. 15/

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Source: Henry J. Kaiser Family Foundation

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