Samantha Maltin Promoted to Senior Vice President, Integrated Marketing and Partnerships, Nickelodeon/MTVN Kids and Family Group

Samantha Maltin Promoted to Senior Vice President, Integrated Marketing and Partnerships, Nickelodeon/MTVN Kids and Family Group

NEW YORK, Jan. 8 /PRNewswire/ -- Nickelodeon/MTVN Kids and Family Group has promoted Samantha Maltin to Senior Vice President (SVP), Integrated Marketing and Partnerships, Nickelodeon/MTVN Kids and Family Group, where she will be responsible for developing global partnerships with U.S.-based companies, and will oversee the expansion and execution of all promotions marketing efforts, both on- and off-air, with key advertisers for the Nickelodeon/MTVN Kids and Family Group brands. The announcement was made by Pam Kaufman, Chief Marketing Officer, Nickelodeon Kids and Family Group, to whom Ms. Maltin will report.

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"Samantha has a perfect blend of experience for this role with her knowledge of all the Nickelodeon Kids and Family assets and her history managing some of our top marketing partners," said Ms. Kaufman. "I have no doubt that as the leader of the integrated marketing team, she will provide completely innovative, multiplatform, custom campaigns for our existing and future advertising partners."

In her new role, Ms. Maltin will manage relationships between the Nickelodeon Kids and Family Group assets, including Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; Nickelodeon magazines; and Nickelodeon's digital assets, and partners such as movie studios, Mattel, Hasbro, Procter & Gamble, Chrysler, Nintendo, Kraft, and General Mills. She will lead her team in the creation of "multi-splatform" deals that benefit multiple lines of business, will grow the Nick digital promotions marketing processes, and drive development of opportunities for marketers on wireless and video-on-demand extensions.

A 10-year MTV Networks veteran, Ms. Maltin was most recently Vice President of Viacom Brand Solutions, splitting her responsibilities between Viacom and MTV Networks Brand Solutions Groups. In this position, she was dedicated to developing global marketing, custom partnerships for Viacom's portfolio of brands with U.S. based companies. She was responsible for the development and management of key international partnerships including: Mattel; Hasbro; Burger King(R), Warner Bros., Sony and Wrigley's.

Ms. Maltin also served as the primary global sales point person for Nickelodeon across the organization and managed the relationships between partners and the Nickelodeon Kids and Family digital assets for clients such as: MGA, LEGO, Burger King(R), Kellogg's and McDonald's. She ran the international movie advertising sales business and served as the Kids and Family point person for some of the company's biggest U.S. marketing partners like Burger King(R), Procter & Gamble and Kellogg's, and managing the Johnson & Johnson account on a daily basis.

Prior to her role within Viacom Brand Solutions, Ms. Maltin was a Vice President in Nickelodeon's Promotions Marketing Department where she secured non-traditional advertising partnerships for Nickelodeon and Nickelodeon Movies, including clients like Wal-Mart; Nissan; Holiday Inn for the SpongeBob SquarePants Movie; and USPS for Charlotte's Web. Ms. Maltin created multi- million dollar sponsorships and innovative multi-platform marketing campaigns for Nickelodeon properties such as Dora the Explorer, Nickelodeon's Kids' Choice Awards and TEENick programs.

During her tenure at Nickelodeon, Ms. Maltin held numerous roles in the Consumer Products group, where she managed the packaged goods and preschool toy categories and directed its new business development. Prior to joining MTV Networks, she held advertising posts at Lowe & Partners in New York.

A member of the National Association for Multi-Ethnicity in Communications, the Advertising Women of New York, and L'Alliance Francaise, Ms. Maltin also serves as the president of the National Foundation for Facial Reconstruction's Young Professionals Association, which raises awareness and funds for children born with facial deformities. She is a graduate of University of Michigan with a B.A. in Political Science & French.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

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Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both for Nickelodeon

Web site:

http://www.nick.com/

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